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Erythritol market is competitive and major players operating in the industry include :
Industry players are rapidly working to introduce new products in the market to take advantage of emerging low calorie and wellness trends. Furthermore, manufacturers are marketing their products on social media in an attempt to gain brand recognition in market, broaden consumer base, and capture maximum market share.
Jungbunzlauer, a Swiss company launched a new erythritol product in 2013. This new product is a sugar free and all-natural product. It is produced from a combination of erythritol and extracts from Stevia Rebaundiana plant. Thus, new product development will help the company to gain unique selling point and brand recognition in market.