Erythritol Market Analysis

Erythritol Market Analysis

The European Food & Safety Authority (EFSA) has approved the use of erythritol for use in soft drinks at a maximum concentration of 1.6%. The positive response from the EU has boosted confidence of industry players that are now planning to invest in research and marketing initiatives which is likely to accelerate erythritol market demand.

Erythritol market is segmented on the basis of application into beverage, bakery, confectionery & dairy products, personal care, and pharmaceutical. It is widely used in manufacturing diet beverages owing to its easily digestible nature, low calorie concentration, negligible taste, and non-residual characteristics. It is also used to improve texture and mouth feel owing to its high freezing point depression which is likely to boost the global industry demand.
 

Global market from beverage application will grow at a CAGR of over 6.5% owing to rising awareness on sugar concentrated drinks along with shift from high calorie preparations. Its regular consumption does not lead to spiked insulin or cholesterol levels which is increasing popularity among athletes.
 

Industry players are rapidly adopting it in manufacturing energy drinks owing to its safe nature and similar taste to traditional sugar which is likely to boost erythritol market statistics.
 

Erythritol market is bifurcated based on form into powder and granular. Increasing consumer awareness on potential side effects of table sugar coupled with rising disposable income is the major driver boosting erythritol powder market. Additionally, it is used in manufacturing sweeteners owing to its compatibility with other natural ingredients and low-calorie count per serving which should boost the global industry trends.
 

Powder based erythritol industry may register over 6.5% gains through 2026 owing to increasing demand for healthy sweetener sourced from natural ingredients. Industry players are trying to develop new range of healthy sweetener powders by extracting erythritol from exotic fruits to gain competitive advantage in market sphere.  Furthermore, increasing demand for specialty solutions in food & beverage industry to provide healthier alternatives is likely to boost the market demand.
 

North America erythritol market is likely to grow at a CAGR of 7% by the end of forecast period owing to changing consumer perception on consumption of low-calorie products. Growing awareness towards adopting healthy lifestyle habits by switching towards low fat & calorie meals owing to rising inclination among young population to stay fit is likely to boost the regional business landscape.
 

Factors such as rising prevalence of diabetes and increase in awareness towards potential benefits of erythritol is likely to boost demand. It offers several benefits such as insulin control and easy digestibility which makes it ideal for patients suffering from diabetes.
 

Furthermore, it is manufactured using natural ingredients which makes it easy for industry players to market it among the youth and the health-conscious populace, which is likely to accelerate erythritol market growth.