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Edible Flakes Market Size By Product (Corn Flakes, Wheat Flakes, Rice Flakes, Flakey Oats), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retailers), Industry Analysis Report, Regional Outlook, Application Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025

  • Report ID: GMI3228
  • Published Date: Apr 2019
  • Report Format: PDF

Industry Trends

Edible Flakes Market size surpassed USD 15 billion in 2018 and the industry is set to register more than 8% CAGR up to 2025. Promising growth trends in ready-to-eat food industries will propel the edible flakes industry demand.

The COVID 19 pandemic has led to imposition of travel bans & shutdown of production units, offices & marketplaces by governments all over the globe, which has led to value chain disruptions. This has negatively affected raw materials supply for edible flakes.

Edible Flakes Market

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Edible flakes demand will be chiefly driven by significant growth in ready-to-eat food industry in emerging economies. Increasing global population is treading towards a busy lifestyle owing to which the demand for ready-to-eat and easy-to-prepare meals have increased substantially, given that the lure of not requiring to prepare meals after an exhausted day at work is way too tempting. Taking advantage of the economic and current trends, packaged & healthy food consumption has witnessed a shrill growth in past. The change in dietary pattern and consumption of processed food has surged over the years, which will provide ample growth opportunities to the edible flakes market in coming years. Increasing consumption of highly nutritious edible products in the Asia Pacific is also a growth enabler for the industry scenario. Improving economic conditions and rise in income levels of consumers are another two major factors driving the entire food & beverage industries in Asia Pacific. This in turn will boost the overall edible flakes industry in coming years.

Growth in world population and increasing per capita income are the major drivers for the food & beverage business. According to United Nation, the population is growing significantly reaching up to 7.12 billion in 2013 and is likely to reach 9.6 billion by the end of 2050. The prime reason for exponential population growth is increasing life expectancy with better medical care and nutrition. This will lead to an increase in healthy processed food consumption, which will further show the upward trend for edible flakes market. The growth of food & beverage industry is propelled primarily by developing countries including India, China, Brazil, etc. owing to the improvement in economies and upliftment of middle-class population.

Availability of substitute products including yoga bars, eggs, fresh fruits, yoghurt, energy drinks, etc. and high lactose intolerance in the Far East countries may be the major hindrances to the growth of the industry. More than 50% of the edible flakes are consumed with milk and most of the consumers are unable to digest the milk in morning breakfast due to its high lactose content.

By Products

Based on product, the edible flakes market has been divided into corn flakes, wheat flakes, flakey oats, rice flakes and others. Corn flakes are the key product segment accounting for more than 35% of the entire market size in 2018. Surge in consumption of nutritious and protein rich edible products will boost the segment’s landscape. Flakey oats segment accounted for more than 15% of the revenue share in 2018 and is likely to achieve a significant CAGR in the future.

By Distribution Channel

Edible flakes market is bifurcated into three distribution channel which include online retailers,  supermarkets & hypermarkets and convenience stores. Supermarkets and hypermarkets distribution channel are a significant and mostly preferred channel in developed regions such as North America and Europe. The segment clutches over 40% of the entire segment in 2018 and will set to register more than 6% CAGR through 2025.

By Region

In terms of volume, Europe edible flakes market accounting for more than a one third of the overall industry in 2018. Noteworthy growth in ready-to-eat and low-calorie diet food in most of the European countries will be the major factor driving the European market over the forecast period. Increasing demand for healthy and convenience packaged food across the region coupled with rising income levels in the Eastern European economies will fuel the regional market in the coming years. North America is also a significant regional market which generated a revenue of over USD 3 billion in 2018.

Competitive Market Share

The edible flakes market is characterized by the presence of a large number of producers spread across the globe. Kellogg's, Post holding company, Quakers Oat Company, Nestlé SA, Dr. August Oetker, H. & J. Brüggen KG, Nature's Path Foods, Baggry's India Limited, Patanjali, Aarrow head mills, and others. Asia Pacific, mostly India and Australia has several medium and small-scale producers catering to demand from local customers. Increasing demand for the products across the developing economies is likely result in many new players entering the market.

Industry Background

Global edible flakes market demand will witness prominent gains in future with swelling consumer awareness regarding the health benefits of the product and surge in desire for low calories and balanced diet. The product has prominence in packaged food industry due to the balanced nutritional value and ease of preparation and consumption. Influence of western culture on dietary patterns and changing consumers foods habits is driving the industry trends.

Edible flakes market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in kilo tons and revenue in USD million from 2014 to 2025, for the following segments:

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By Product

  • Corn flakes
  • Wheat flakes
  • Rice flakes
  • Flakey oats
  • Others

By Distribution Channel

  • Supermarkets & hypermarkets
  • Convenience stores
  • Online retailers

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Malaysia
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

According to a research, corn flakes segment accounts for a major share in the edible flakes industry on account of the product’s bolstering demand and consumption due on its nutritious and protein-rich properties.

Growing dependency on low calorie, ready-to-eat products and surging demand for healthy and convenience packaged food products has driven the sales of edible flake items in Europe.

Increasing product penetration and demand across developing economies like India and Australia have led to the advent of new edible flake manufacturers.

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Premium Report Details

  • Base Year: 2018
  • Companies covered: 15
  • Tables & Figures: 197
  • Countries covered: 21
  • Pages: 160
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