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Edible Flakes Market Analysis

  • Report ID: GMI3228
  • Published Date: Jan 2024
  • Report Format: PDF

Edible Flakes Market Analysis

Based on product, the corn flakes segment dominated around USD 10 billion revenue in 2023, due to several factors that have contributed to their enduring popularity. Corn flakes were one of the pioneering products in the ready-to-eat breakfast cereal category, introduced by Kellogg's in the late 19th century. This early market entry and brand recognition have played a crucial role in establishing corn flakes as a household name.

Moreover, corn flakes are known for their neutral taste and versatility, making them suitable for various consumer preferences. The simplicity of corn flakes also allows for easy customization, as consumers can add fruits, nuts, or sweeteners according to their liking, enhancing the product's appeal.

Edible Flakes Market Share, By Distribution Channel, (2023)

Based on distribution channel, the supermarkets & hypermarkets segment accounted for 48% of the edible flakes market share in 2023. Supermarkets and hypermarkets provide a convenient shopping experience by offering a one-stop solution for various household needs. Consumers can find edible flakes alongside other groceries, allowing them to complete their shopping in a single visit. This convenience is a significant factor driving the preference for these retail outlets.

The bulk nature of purchases in supermarkets and hypermarkets enables consumers to buy larger quantities at discounted prices. Many consumers prefer stocking up on staple items like edible flakes during a single shopping trip, taking advantage of cost savings offered through bulk purchasing and promotional discounts.

Europe Edible Flakes Market Size, 2021 - 2032 (USD Billion)

Europe edible flakes market size held over USD 8 billion in 2023. The rise of plant-based diets and the popularity of gluten-free products have influenced the formulation of edible flakes in Europe. Manufacturers are introducing plant-based and gluten-free alternatives, incorporating ingredients like rice, quinoa, and various seeds to cater to consumers with dietary restrictions or lifestyle preferences. European consumers often appreciate premium and artisanal food products.

In the edible flakes industry, this translates to an increasing demand for high-quality, organic, and locally sourced ingredients. Brands are responding by introducing artisanal varieties, highlighting unique flavors, and emphasizing the authenticity of their products. Sustainability is a key concern in Europe, and consumers are becoming more environmentally conscious. The edible flakes market has responded by adopting sustainable packaging practices, including recyclable materials and reduced plastic usage. Brands that emphasize eco-friendly packaging have gained favor among environmentally aware consumers.

Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

The market size of edible flakes reached USD 22 billion in 2023 and is set to record over 6.5% CAGR between 2024 and 2032, as consumers are increasingly seeking healthier food options, driving the demand for edible flakes that are perceived as nutritious.

Corn flakes segment was valued at USD 10 billion in 2023, as they are known for their neutral taste and versatility, making them suitable for various consumer preferences.

Europe market size was USD 8 billion in 2023, due to the rise of plant-based diets and the popularity of gluten-free products that have influenced the formulation of edible flakes in the region.

Kellogg's, Nestlé, General Mills, Post Holdings, Quaker Oats Company, Dr. August Oetker, H. & J. BRÜGGEN KG, Nature's Path, Bagrrys India Limited, Patanjali, Tops, Marico, Aarrow Head Mills, FoodCare Sp. Zo.o., and Rubin Mühle.

Edible Flakes Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 135
  • Countries covered: 21
  • Pages: 300
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