Digital Printing Packaging Market Analysis

Digital Printing Packaging Market Analysis

Based on packaging type, the market is segmented into corrugated packaging, folding cartons, flexible packaging, and labels. The corrugated packaging segment will hold a significant share in the digital printing packaging market and will be valued at over 9 billion in 2032. Corrugated packaging is often used for short or special orders such as limited-edition packaging or regional specialty packaging. Digital printing is suitable for such needs as it eliminates the setup and platelet costs associated with traditional printing processes.
 

The cost-effectiveness of small- & medium-sized digital printing enables companies to meet their specialty packaging needs without spending too much. Furthermore, corrugated packaging is often used for shipping boxes & retail products and digital printing allows for customization & personalization. With printing technology, companies integrate product names, graphics, and different materials into packaging, thus allowing them to create solutions to unique & compelling problems that follow their brands and target specific customers. Thus, these factors along with the ability to use digital printing for small- & medium-sized printing increase the speed and efficiency of supply chain management, which in turn, drives the market statistics.
 

Based on printing technology, the digital printing packaging market is segmented into inkjet printing and electrophotography printing. The inkjet printing segment held a market share of over 60% in 2022 and will be valued at over 20 billion in 2032. Inkjet printing technology has evolved greatly in recent years, providing high-resolution images with beautiful colors and sharp details. The high print speed makes inkjet printing suitable for many applications including packaging. Inkjet printers can be adapted to various substrates such as papers, cardboards, and films, making them versatile for different packaging applications. Inkjet printing has good media compared to standard printing. It generally produces less waste, uses water-based or eco-solvent inks with low Volatile Organic Compound (VOC) emissions, and has recyclable & biodegradable substrate options. Inkjet printing offers an alternative to the business in line with the growing demand for sustainable and environmental-friendly packaging solutions.
 

Based on End use, the market is segmented into Food & Beverage, Pharmaceuticals & Healthcare, Household & Cosmetic Products, Others. The Food & Beverage segment of the digital printing packaging market expanded at a CAGR of 7% over the forecast period. The packaging industry has changed a lot in the last few years due to the number of startups around the world, the introduction of different food & non-food products, and the increasing demand for food & beverages. In addition, the food & beverage industry is increasingly focusing on sustainability and environmental solutions. Digital printing contributes to sustainability by reducing waste, using environmental-friendly materials, and offering recyclable & biodegradable packaging options. Brands that accept digital printing can demonstrate their commitment to sustainability and appeal to the consumer landscape.
 

North America digital printing packaging market held the highest industry share of over 30% in 2022 and will grow at a CAGR of over 5% over the forecast period. The North American market is characterized by rapid changes in consumer preferences and changing business conditions. Digital printing allows food & beverage companies to reduce time to market by eliminating the plate and set time associated with traditional printing processes. This agility allows brands to quickly respond to market needs, launch new products, and change designs to seize new opportunities. In addition, growth in the e-commerce and direct-to-consumer markets in North America creates new opportunities & challenges for packaging. It can create packaging suitable for online sales such as digital printing, personal packaging, serialization codes, and QR codes. It improves the overall customer experience by facilitating effective communication and relationships with customers in the digital realm. These factors have led to the growth and adoption of digital printing technology in the industrial sector in the region.