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Cut Flower Market Trends

Report ID: GMI8155
Published Date: Feb 2024
Report Format: PDF

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Cut Flower Market Trends

The rise of online shopping and e-commerce platforms had begun to reshape the market. Consumers were exploring digital platforms for convenient and efficient ways to purchase fresh flowers, especially for occasions like birthdays, anniversaries, and other celebrations. For instance, services like BloomsyBox and Bouqs deliver fresh flowers regularly, catering to busy individuals and promoting regular gifting.

There was ongoing research and development in preserving flowers to extend their shelf life. For instance, in 2020 Dummen Orange launched INTRINSA a new brand which will be used to label Dümmen Orange’s product innovations coming from its R&D pipeline. INTRINSA uses and develops the knowledge on existing DNA code in commercial varieties by systematically improving and extending crucial traits of a plant. In this way, deficiencies are cured from within, making use of the plant’s intrinsic and natural capabilities. The results plants which are able to withstand a multitude of biotic and abiotic stresses.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Cut Flower market size was USD 30 billion in 2023 and is expected to register over 5.9% CAGR from 2024-2032 owing to the increasing use in weddings and events worldwide.

Cut flower industry from the roses segment recorded USD 13 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to enduring popularity of roses as a symbol of love and romance, making them a preferred choice.

Europe cut flower industry held over 35% revenue share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to the presence of rich horticultural heritage and diverse floral landscapes in the region.

Ball Horticultural Company, Carzan Flowers K Ltd., Danziger Group, Dos Gringos, Dummen Orange, Esmeralda Farms, Flamingo, Karen Roses Ltd., Multiflora Corp, and Rosebud Ltd. are some of the major cut flower companies worldwide.