Cut Flower Market - By Flower Type (Roses, Carnations, Lilies, Chrysanthemums and Gerbera Daisies, Tulips, Others), By Pricing (Mass Pricing, Premium Pricing), By Application (Personal use, Parties & Special Days, Wedding & Mega Cultural Events), By Distribution Channel, Forecast 2024 – 2032

Cut Flower Market Size

Cut Flower Market size was valued at USD 30 billion in 2023 and is anticipated to register a CAGR of over 5.9% between 2024 and 2032. The market is a vibrant and dynamic industry that plays a significant role in the global floral economy. Characterized by the trade of freshly harvested flowers, this market caters to a wide array of consumer demands, ranging from individual bouquets for special occasions to bulk purchases for events and celebrations.
 

The market is influenced by various factors, including seasonal fluctuations, consumer preferences, and advancements in cultivation and transportation technologies. Floriculture businesses, ranging from small local flower shops to large international wholesalers, contribute to the growth and diversity of the market.
 

The increasing use of cut flowers in weddings and events is a significant driver for this market. According to the Knot Real Wedding Study, the average investment cost in wedding flowers was USD 2400 in 2022. As couples and event planners emphasize aesthetics and ambiance, the demand for fresh and vibrant floral arrangements has surged.
 

Additionally, the rise in disposable income among the urban population has played a pivotal role in driving the market. With greater financial capacity, consumers are more inclined to indulge in the luxury of purchasing cut flowers, whether for personal enjoyment or as thoughtful gifts. The growing gifting culture further amplifies this trend, as people seek meaningful and aesthetically pleasing presents for various occasions. As a result, the cut flowers market continues to flourish, fueled by the convergence of these influential factors that reflect evolving consumer preferences and lifestyle choices.
 

Fresh cut flowers are delicate and perishable, necessitating swift and specialized transportation methods to maintain their quality and appearance. The expenses associated with refrigerated transportation and expedited delivery services can significantly contribute to the overall cost of cut flowers. This poses a challenge for both producers and consumers, impacting pricing structures and potentially limiting the accessibility of cut flowers to certain markets.
 

Cut Flower Market Trends

The rise of online shopping and e-commerce platforms had begun to reshape the market. Consumers were exploring digital platforms for convenient and efficient ways to purchase fresh flowers, especially for occasions like birthdays, anniversaries, and other celebrations. For instance, services like BloomsyBox and Bouqs deliver fresh flowers regularly, catering to busy individuals and promoting regular gifting.
 

There was ongoing research and development in preserving flowers to extend their shelf life. For instance, in 2020 Dummen Orange launched INTRINSA a new brand which will be used to label Dümmen Orange’s product innovations coming from its R&D pipeline. INTRINSA uses and develops the knowledge on existing DNA code in commercial varieties by systematically improving and extending crucial traits of a plant. In this way, deficiencies are cured from within, making use of the plant’s intrinsic and natural capabilities. The results plants which are able to withstand a multitude of biotic and abiotic stresses.
 

Cut Flower Market Analysis

Based on flower type the market is segmented into roses, carnations, lilies, chrysanthemums and gerbera daisies, tulips, and other varieties. In 2023, the roses segment emerged as the revenue leader, generating approximately USD 13 billion. This dominance can be attributed to several factors, including the enduring popularity of roses as a symbol of love and romance, making them a preferred choice for various occasions like weddings, anniversaries, and Valentine's Day. The aesthetic versatility of roses, available in a spectrum of colors, also contributes to their widespread demand for diverse floral arrangements. Additionally, the global cultural significance of roses further solidifies their position as a top choice among consumers, driving substantial revenue within the market.
 

Based on pricing the cut flower market is classified into mass pricing and premium pricing. In 2023, the mass pricing segment emerged as the dominant force, capturing a market share exceeding 60%. This prevalence can be attributed to several factors, including the widespread appeal of affordable and budget-friendly floral options, particularly for everyday purchases and events with larger floral requirements. The mass pricing segment caters to a broader consumer base, attracting individuals who seek cost-effective yet visually appealing flower arrangements for various occasions.  
 

Based on the application the cut flower market is segmented into personal use, parties & special days, wedding & mega cultural events, welcoming & greetings, conference & activities, and others. In 2023, the personal use segment emerged as the dominant force, capturing a substantial share of over 30% in the market. This prominence can be attributed to the increasing trend of individuals incorporating fresh flowers into their daily lives, be it for home decoration, personal enjoyment, or as thoughtful gestures.
 

The emotional and aesthetic appeal of flowers for personal use has significantly contributed to the segment's prominence. Additionally, the versatility of cut flowers makes them an ideal choice for various occasions, leading to their widespread adoption in personal settings and strengthening the overall market position of the personal use segment.
 

Based on the distribution channel the cut flower market is categorized into direct sales and retail stores. In 2023, the retail stores segment emerged as the dominant force, generating a substantial revenue exceeding USD 25 billion. This dominance can be attributed to several factors. Retail stores offer a wide variety of cut flowers conveniently located for consumers, providing a one-stop-shop experience. Additionally, the visibility of vibrant floral displays in retail outlets often prompts impulse purchases, contributing to higher sales. The accessibility and immediate availability of fresh flowers in retail stores cater to the spontaneous nature of flower purchases, especially for special occasions or events.
 

Europe emerged as the dominant segment, holding a share of more than 35% of the total market in 2023. Renowned for its rich horticultural heritage and diverse floral landscapes, the European region has consistently played a pivotal role in shaping the global floral industry. The favourable climate in certain European countries facilitates year-round cultivation, ensuring a steady supply of fresh and varied flowers. Additionally, the European consumer base appreciates the cultural significance of flowers, contributing to a robust market demand. The presence of established floricultural practices, advanced infrastructure, and a sophisticated network of growers and distributors further solidify Europe's position as a leader in the market.
 

Cut Flower Market Share

In 2023, dominant market players, including Danziger Group, Dummen Orange, The Queen’s Flowers Corp, Selecta Cut Flowers SAU, and Multiflora Corp collectively holds around 30% market share. The cut flowers market is a highly fragmented market. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Cut Flower Market Companies

Major players operating in the cut flower industry include:

• Ball Horticultural Company
• Carzan Flowers K Ltd.
• Danziger Group
• Dos Gringos
• Dummen Orange
• Esmeralda Farms
• Flamingo
• Karen Roses Ltd.
• Multiflora Corp
• Rosebud Ltd.
• Selecta Cut Flowers SAU
• Sher Holland BV
• Syngenta Flowers Inc.
• The Kariki Group
• The Queen’s Flowers Corp
• Washington Bulb Co., Inc.
   

Cut Flower Industry News

• In February 2023, Floriday introduced 'trade settings,' providing a streamlined platform for growers and buyers to effortlessly configure their preferred trading arrangements in a centralized location. This innovative feature enhances the trading experience for both parties, offering a convenient and efficient way for growers and buyers to establish and customize their trade preferences in a user-friendly interface.
   
• In December 2022, Floriday established a digital infrastructure tailored for the floriculture sector, aiming to simplify trade processes and expand consumer choices for purchasing flowers and plants through online platforms.
   
• In January 2022, Moraglia Breeding of Italy and Selecta One of Germany disclosed a strategic partnership. This collaboration is poised to provide Moraglia with logistical backing while leveraging its established genetic enhancements to pioneer novel carnation varieties.
   

The cut flower market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, by Flower Type

• Roses
• Carnations
• Lilies
• Chrysanthemums and Gerbera Daisies
• Tulips
• Others

Market, by Pricing

• Mass pricing
• Premium pricing

Market, by Application

• Personal use
• Parties & special days
• Wedding & mega cultural events
• Welcoming & greetings
• Conference & activities
• Others

Market, by Distribution Channel

• Direct sales
• Retail stores
  • Florist
  • Nursery centers
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA