Home > Consumer Goods & Services > Consumer Electronics > Television > Connected TV Market

Connected TV Market Share

Report ID: GMI5879
Published Date: May 2023
Report Format: PDF

Download Free Sample

Connected TV Market Share

Some of the major players operating in the connected TV market include

Koninklijke Philips N.V.
LG Electronics
Panasonic Corporation
Samsung Electronics Co. Ltd.
Sharp Corporation
Hisense International
Sony Corporation
TCL Corporation
Vizio Inc
Xiaomi Corporation.

These players focus on strategic partnerships and new screen size launches & commercialization for market expansion. Furthermore, they are heavily investing in research, enabling them to introduce innovative screen sizes and garner maximum revenue in the market.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Market size for connected TV was valued at over USD 80 billion in 2022 and is anticipated to record a CAGR of over 6% between 2023 and 2032, on account of the rising demand for enhanced viewing experiences on Over-The-Top (OTT) services, along with advanced features on smart TVs including voice control, screen mirroring & sharing, and video calling.

The 50 inches to 70 inches segment held a market value of over USD 35 billion in 2022, backed by the consumer preference for larger TVs for theater-like feeling, demand for full HD & 4K TVs, and availability of flexible payment options such as EMIs and credit card.

Asia Pacific held over 30% share in global connected TV market in 2022 and will showcase similar growth trend over 2023 to 2032, owing to increasing net disposable income of Asian consumers, growing popularity of OTT platforms, and rising internet penetration.

Philips N.V., LG Electronics, Panasonic Corporation, Samsung Electronics Co. Ltd., Sharp Corporation, Hisense International, Sony Corporation, TCL Corporation, Vizio Inc., and Xiaomi Corporation.