Captive Portal Market Analysis

Captive Portal Market Analysis

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The platform segment held over 58% of the captive portal market share in 2022, as businesses recognize the importance of offering seamless and secure guest Wi-Fi access. Captive Portal platforms provide a versatile solution, enabling businesses to customize login experiences, engage users, and gather valuable insights. The acceptance of Captive Portal systems is rising across industries due to a growing demand for personalized user experiences and data-driven decision-making.
 

The travel and transportation segment accounted for 24% of the captive portal market share in 2022. To improve passenger experiences, travel, and transportation service providers are partnering with industry participants to offer seamless guest Wi-Fi access. For instance, in April 2023, 3i Infotech Limited, a leading IT firm, announced the consortium entity NuRe Bharat Network, in collaboration with RailTel Corporation of India's WiFi monetization initiative as the principal consortium partner. Moreover, captive portals are likely to witness high demand owing to their increasing usage by airlines, airports, lodging facilities, and public transit systems to interact with customers and collect information for better services.
 

North America captive portal market was over 33% of revenue share in 2022. With the surge in digital transformation initiatives, businesses are increasingly adopting captive portals to enhance customer engagement, gather valuable user data, and provide secure Wi-Fi access. The widespread adoption of captive portals to prioritize customer interactions and data analytics, across industries such as hospitality, retail, and healthcare will foster the segment growth. Furthermore, stringent cybersecurity regulations and the need for seamless guest Wi-Fi experiences will propel regional market revenue.