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Captive Portal Market Size - By Offering (Platform, Services), By End Use (Travel & Transportation, Hospitality & leisure, Coworking Spaces, Shopping Malls & retail Outlets, Entertainment, Internet Service Providers) & Global Forecast, 2023 – 2032

  • Report ID: GMI6401
  • Published Date: Aug 2023
  • Report Format: PDF

Captive Portal Industry Analysis

Captive Portal Market size was valued at USD 830.9 million in 2022 and is projected to register a CAGR of 14% between 2023 and 2032, driven by the ongoing wave of digital transformation worldwide. Captive portals have emerged as an essential tool since organizations seek to modernize their operations, enhance customer experiences, and adapt to changing consumer behaviors. By embracing these portals, businesses leverage technology to create cohesive online and offline experiences, enhancing customer engagement and loyalty. 


Captive Portal Market

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For instance, in December 2022, Bharti Airtel, India's leading communications service provider, and Tech Mahindra, a top supplier of digital transformation solutions, collaborated to install the '5G for Enterprise' solution at Mahindra's Chakan manufacturing unit. Hence, as digital transformation continues to shape the business landscape.

The captive portal market is led by the surge in digital transformation efforts, fostering demand for secure Wi-Fi access and enhanced customer engagement. Additionally, stringent data privacy regulations push businesses to adopt captive portals for compliant data collection and analytics, further propelling market growth.

However, the rising challenge of user privacy concerns may limit the market demand. As data collection becomes more prevalent, users are increasingly cautious about sharing personal information for Wi-Fi access. Striking a balance between data collection for business insights and respecting user privacy may pose a challenge for industry expansion.

COVID-19 Impact

The COVID-19 pandemic had a significant impact on the captive portal industry. In the wake of the global pandemic, businesses, public venues, and institutions have turned to capital portals as a vital tool for disseminating essential health guidelines and safety information to users. With travel restrictions and social distancing measures, sectors like hospitality and travel declined the demand for guest Wi-Fi services. However, in the post-pandemic scenario, the market is poised for a rebound as industries prioritize enhanced guest experiences and data-driven insights, aligning with the evolving post-pandemic landscape's demands for seamless connectivity and engagement.

Captive Portal Market Trends

As industries recognize the value of tech-driven customer engagement, the captive portal industry is set to gain significant momentum. Companies are leveraging cutting-edge technologies like AI, machine learning, and cloud computing, to introduce technologically advanced captive portals which offer personalized user experiences, efficient data collection, and real-time analytics.

For instance, in November 2022, Purple and Dallas Area Rapid Transit signed a long-term business partnership to improve customer record collection of DART and the quality of data by employing Purple's Guest WiFi solution, a branded captive portal, and gathering real-time customer insights through WiFi Analytics.

Captive Portal Offering Segmentation

Global Captive Portal Market Size, By Offering, 2021 – 2032, (USD Million)

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The platform segment held over 58% of the captive portal market share in 2022, as businesses recognize the importance of offering seamless and secure guest Wi-Fi access. Captive Portal platforms provide a versatile solution, enabling businesses to customize login experiences, engage users, and gather valuable insights. The acceptance of Captive Portal systems is rising across industries due to a growing demand for personalized user experiences and data-driven decision-making.

Captive Portal End Use Segmentation

Global Captive Portal Market, By End Use, 2022

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The travel and transportation segment accounted for 24% of the captive portal market share in 2022. To improve passenger experiences, travel, and transportation service providers are partnering with industry participants to offer seamless guest Wi-Fi access. For instance, in April 2023, 3i Infotech Limited, a leading IT firm, announced the consortium entity NuRe Bharat Network, in collaboration with RailTel Corporation of India's WiFi monetization initiative as the principal consortium partner. Moreover, captive portals are likely to witness high demand owing to their increasing usage by airlines, airports, lodging facilities, and public transit systems to interact with customers and collect information for better services.

Captive Portal Regional Analysis

U.S. Captive Portal Market Size, 2021 -2032, (USD Million)

North America captive portal market was over 33% of revenue share in 2022. With the surge in digital transformation initiatives, businesses are increasingly adopting captive portals to enhance customer engagement, gather valuable user data, and provide secure Wi-Fi access. The widespread adoption of captive portals to prioritize customer interactions and data analytics, across industries such as hospitality, retail, and healthcare will foster the segment growth. Furthermore, stringent cybersecurity regulations and the need for seamless guest Wi-Fi experiences will propel regional market revenue.

Captive Portal Industry Leaders

Some of the leading companies operating in the captive portal market are Intelsat S.A., Performance Network, Purple, Aruba Networks, Spotipo, Satcom Direct, WatchGuard, Adentro, Netgear Inc., Juniper Systems Inc., Extreme Network, Arista Networks, IronWifi, Cisco Systems Inc., Grandstream Networks, GoZone WiFi, and Keenetic.

Captive Portal Industry News

  • In November 2022, GoZone WiFi launched its first Enterprise-Grade Application Suite for TIP (Telecom Infrastra Project) OpenWiFi, becoming the first Advanced captive Portal/Analytics Company that works with TIP.

This market research report of captive portal includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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Market, By Offering

  • Platform
  • Services

Market, By End Use

  • Travel & transportation
  • Hospitality & leisure
  • Coworking spaces
  • Shopping malls & retail outlets
  • Entertainment
  • Internet service providers
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ 
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of captive portal recorded USD 830.9 million in 2022 is estimated to register 14% CAGR between 2023 and 2032, led by increasing trend of digital transformation and organizations modernizing operations worldwide.

The platform segment held 58% of the market share in 2022 and is expected to grow exponentially through 2032, owing to rising demand for personalized user experiences and data-driven decision-making.

The travel and transportation end-use segment accounted for 24% of the market share in 2022, attributed to rapid adoption to improve passenger experience.

North America held 33% of the market share in 2022, owing to the stringent cybersecurity regulations and the increasing need for seamless guest Wi-Fi experience in the region.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 17
  • Tables & Figures: 207
  • Countries covered: 21
  • Pages: 250
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