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Bleaching agents industry share is highly competitive due to the presence of various prominent industry share contributors i.e. :
Key industry players are focusing on strategic acquisitions for expanding their product portfolio with new and innovative products to gain competitive edge over other manufacturers. For instance, AkzoNobel fully acquired joint venture of EkO peroxide LLC and OCI proxygene LLC in January 2016. Hydrogen peroxide is a key component of AkzoNobel’s bleaching chemical portfolio and this acquisition manufactures 70,000 tons of hydrogen peroxide per annum which will strengthen the company’s position in the market in North America.