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The automotive NFC market is dominated by large players such as
The OEMs are forming partnerships with automakers to solidify their position in the market. For instance, in February 2017, NXP Semiconductors, an automotive chipmaker announced that it formed tie-ups with five automakers to incorporate NFC communication technology for its door handles, allowing drivers to access their cars through their smartphones. The companies in the market are working with select smartphone device manufacturers, such as Samsung and Apple, to develop a digital key system compatible with their smartphones.