Who are the key players in app analytics marketplace?

Adobe Systems Inc., Amazon.com, IBM Corporation, Google, Mixpanel, Localytics, and Yahoo Inc.

What is the size of North America app analytics market?

North America market held a major share of over 35% in 2023, attributed to factors including high smartphone penetration, presence of major app analytics vendors, technological advancements, and a robust digital ecosystem.

How will user analytics application contribute to app analytics industry value?

The user analytics segment is expected to hold over USD 7 billion by 2032, due to the focus among businesses on improving their advertising campaigns and measuring marketing performance.

How big is the global app analytics market?

The market size of app analytics reached USD 3.8 billion in 2023 and is set to register a CAGR of 22.1% between 2023 and 2032, owing to the proliferation of smartphones and growing popularity of mobile applications.

App Analytics Market Trends

Report ID: GMI6241

Published Date: July 2024

Report Format: PDF

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App Analytics Market Trends

App analytics examine user behavior within an application to derive actionable insights. This process includes tracking user activities, navigation paths, feature engagement, and overall user journeys within the app. By gaining insights into these interactions, businesses can improve the user experience, increase engagement, and make informed decisions based on data to boost app performance and conversion rates.

The app analytics market is using advanced techniques such as Artificial Intelligence (AI) and Machine Learning (ML). These techniques help businesses make more accurate predictions, automate data analysis, and find hidden patterns in-app data. AI and ML are used to provide personalized app experiences, predictive insights, and recommendations, which enhance user engagement and app performance.

The demand for unified analytics has increased, due to growth in mobile apps on different devices and platforms. These analytics give a complete view of user behavior on any platform. Analyzing user transitions between devices and platforms is crucial for enhancing user experience, retention, and engagement, thereby driving business growth.

Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Question(FAQ) :

Who are the key players in app analytics marketplace?: Adobe Systems Inc., Amazon.com, IBM Corporation, Google, Mixpanel, Localytics, and Yahoo Inc.
What is the size of North America app analytics market?: North America market held a major share of over 35% in 2023, attributed to factors including high smartphone penetration, presence of major app analytics vendors, technological advancements, and a robust digital ecosystem.
How will user analytics application contribute to app analytics industry value?: The user analytics segment is expected to hold over USD 7 billion by 2032, due to the focus among businesses on improving their advertising campaigns and measuring marketing performance.
How big is the global app analytics market?: The market size of app analytics reached USD 3.8 billion in 2023 and is set to register a CAGR of 22.1% between 2023 and 2032, owing to the proliferation of smartphones and growing popularity of mobile applications.

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Authors: Preeti Wadhwani, Aishwarya Ambekar

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Premium Report Details

Base Year: 2023

Companies covered: 16

Tables & Figures: 367

Countries covered: 24

Pages: 137

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App Analytics Market Trends

App Analytics Market Trends

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