Home > Media & Technology > Next Generation Technologies > Analytics and Business Intelligence > App Analytics Market

App Analytics Market Trends

  • Report ID: GMI6241
  • Published Date: Jul 2023
  • Report Format: PDF
 Download Free Sample

App Analytics Market Trends

App analytics is focused on the analysis of in-app user behavior to gain deeper insights. This trend involves tracking user interactions, navigation patterns, feature engagement, and user journeys within the app. By understanding how users interact with specific app features, businesses can optimize the user experience, drive user engagement, and make data-driven decisions to improve app performance & conversion rates.
 

The app analytics market is witnessing the integration of advanced analytics techniques such as Artificial Intelligence (AI) and Machine Learning (ML). These techniques enable businesses to derive more accurate predictions, automate data analysis processes, and uncover hidden patterns & correlations in app data. AI and ML algorithms are used to provide personalized app experiences, predictive insights, and recommendations, enhancing user engagement & improving app performance.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of app analytics reached USD 3.3 billion in 2022 and is poised to expand at 21.8% CAGR from 2023 to 2032, owing to the proliferation of smartphones and growing popularity of mobile applications.

The ad monitoring & marketing analytics segment held around 21% market share in 2022 and is expected to grow as businesses increasingly focus on optimizing their advertising campaigns and measuring their marketing performance.

North America market accounted for 35% of revenue share in 2022, due to factors including high smartphone penetration, presence of major app analytics vendors, technological advancements, and a robust digital ecosystem.

Adobe Systems Inc., Amazon.com, IBM Corporation, Google, Mixpanel, Localytics, and Yahoo Inc.

App Analytics Market Scope

  • App Analytics Market Size
  • App Analytics Market Trends
  • App Analytics Market Analysis
  • App Analytics Market Share

    • Buy Now

    Premium Report Details

    • Base Year: 2022
    • Companies covered: 17
    • Tables & Figures: 334
    • Countries covered: 18
    • Pages: 300
     Download Free Sample
    ×
    Get a free sample of App Analytics Market
    Inquiry Before Buying
    Get special pricing options on this report
    Request Sectional Data
    Over 70% of our clients customize reports to fit their needs. Please tell us how you would like to customize yours below

    Your personal details will remain secure and confidential.