Home > Media & Technology > Next Generation Technologies > Analytics and Business Intelligence > App Analytics Market

App Analytics Market Size

  • Report ID: GMI6241
  • Published Date: Jul 2023
  • Report Format: PDF

App Analytics Market Size

App Analytics Market size was valued at USD 3.3 billion in 2022 and is projected to register a CAGR of 21.8% between 2023 and 2032. The proliferation of smartphones and growing popularity of mobile applications have led to a substantial increase in mobile app usage worldwide. Businesses across various industries are leveraging mobile apps to reach and engage with their target audiences. This surge in mobile app usage creates a need for app analytics solutions to gather insights and optimize app performance.

 

Improvements in app performance are driving the app analytics market. Performance is a critical factor in user satisfaction and app retention. App analytics helps businesses monitor and analyze app performance metrics including app crashes, response times & loading speeds. By identifying areas for improvement, businesses can optimize their apps to deliver a seamless & high-performing user experience.

The increasing reliance on digital identities raises concerns about privacy and data security. These concerns arise due to the collection, storage, and analysis of user data. This includes the potential for data breaches, inadequate data protection measures, improper handling of Personally Identifiable Information (PII), and non-compliance with privacy regulations. Ensuring data encryption, robust access controls, anonymization of personal data, and adherence to privacy regulations are crucial to mitigate these risks and maintain user trust.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of app analytics reached USD 3.3 billion in 2022 and is poised to expand at 21.8% CAGR from 2023 to 2032, owing to the proliferation of smartphones and growing popularity of mobile applications.

The ad monitoring & marketing analytics segment held around 21% market share in 2022 and is expected to grow as businesses increasingly focus on optimizing their advertising campaigns and measuring their marketing performance.

North America market accounted for 35% of revenue share in 2022, due to factors including high smartphone penetration, presence of major app analytics vendors, technological advancements, and a robust digital ecosystem.

Adobe Systems Inc., Amazon.com, IBM Corporation, Google, Mixpanel, Localytics, and Yahoo Inc.

App Analytics Market Scope

Buy Now


Premium Report Details

  • Base Year: 2022
  • Companies covered: 17
  • Tables & Figures: 334
  • Countries covered: 18
  • Pages: 300
 Download Free Sample