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Major players operating in the air fryer industry are:
Philips and Ninja are dominant players, holding over 8% market share in 2022 in global market. These players offer a wide range of air fryer models, catering to various consumer needs and price points. They invest heavily in research and development to create innovative air fryer models. They introduce new features, improved performance, and advanced technology to stay ahead of the competition. This innovation can include multi-functionality, digital controls, connectivity features, and design enhancements.