Advanced Driver Assistance System (ADAS) Market Analysis

Advanced Driver Assistance System Market Analysis

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Based on the vehicle, the market is categorized into PCV, LCV, and HCV. The Passenger Commercial Vehicles (PCV) segment recorded around 65% of the market share in 2023. The market is witnessing a rising ADAS adoption in PCVs. With an increasing focus on enhancing safety and improving driver comfort, commercial vehicle operators are increasingly integrating ADAS technologies to meet regulatory requirements and address the growing demand for safer transportation options.
 

For instance, in April 2023, Ford introduced hands-free driving technology to motorways in the UK through its BlueCruise system. This technology allows drivers on approved sections of motorways to drive without their hands on the steering wheel while requiring them to keep their eyes on the road. By offering enhanced driver assistance features, such as hands-free driving, Ford addresses the demand for safer & more comfortable transportation options in PCVs, aligning with the increasing ADAS integration.
 

Based on sensor, the market is divided into LiDAR, infrared, ultrasonic, radar, and image. The image sensor segment held over 35% of the ADAS market share in 2023. These sensors, such as cameras, are becoming increasingly integral to ADAS functionalities, enabling features including lane departure warning and pedestrian detection. This trend reflects the growing importance of visual perception in enhancing vehicle safety.
 

For instance, in May 2023, Onsemi launched Hyperlux, a new family of image sensors designed for ADAS applications. Hyperlux is a set of 2.1 µm pixel image sensors. The AR0823AT is a 1/1.8-inch CMOS digital image sensor that offers a resolution of 8 MP and AR0341AT is a 3 MP version of the same sensor.
 

North America advanced driver assistance system market accounted for 30% of the revenue share in 2023, attributed to stringent safety regulations, increasing consumer demand for safety features, and significant investments by automotive manufacturers and technology companies in developing and deploying advanced ADAS solutions across the region.
 

For instance, in January 2024, LG and Magna collaborated to focus on autonomous driving and automotive infotainment solutions. This partnership aims to integrate LG's innovative in-vehicle infotainment capabilities with Magna's cutting-edge ADAS and Automated Driving (AD) technologies. The partnership seeks to offer comprehensive solutions tailored to the region's evolving automotive landscape, contributing to the growth and advancement of these systems in North America.