Advanced Driver Assistance System (ADAS) Market Size - By Sensor (LiDAR, Infrared, Ultrasonic, RADAR, Image Sensor), Vehicle (PCV, LCV, HCV), Distribution (OEMs, Aftermarket), Technology, Regional Analysis & Global Forecast, 2023 - 2032

Advanced Driver Assistance System (ADAS) Market Size

Advanced Driver Assistance System Market size was valued at USD 34.6 billion in 2022 and is anticipated to register a CAGR of over 16% between 2023 and 2032. The extensive development of autonomous mobility solutions by OEMs is driving significant growth in the market. These enterprises are investing heavily in R&D to enhance safety, convenience, and efficiency in vehicles. The integration of ADAS technologies, such as adaptive cruise control and lane-keeping systems, is becoming standard in modern vehicles. This trend is fueled by consumer demand for safer and more autonomous driving experiences, pushing automotive companies to develop ADAS technologies rapidly.
 

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A key factor propelling the ADAS market is the escalating concern for road safety. With the rising number of accidents and traffic-related fatalities, there is a growing awareness about the need for advanced safety measures. ADAS technologies offer a range of features, such as lane departure warnings, blind-spot detection, and automatic emergency braking, which actively contribute to accident prevention. As safety becomes a top priority for both consumers and regulatory bodies, the demand for ADAS-equipped vehicles continues to surge, driving advanced driver assistance system market growth.

The high cost of ADAS components and technology can significantly impede market size. These expenses increase the overall vehicle price, deterring cost-conscious consumers. Additionally, automakers face higher production costs, affecting affordability and profitability. As a result, the widespread adoption of ADAS product will be affected because of expenses associated with it and this hinders market expansion. To mitigate this challenge, manufacturers need to focus on cost reduction strategies such as economies of scale to make ADAS more accessible and appealing to a broader range of consumers.
 

COVID-19 Impact

The COVID-19 pandemic negatively impacted the advanced driver assistance systems market progression in the automotive industry. Several factors including supply chain disruptions, chip shortage, slow growth in automotive manufacturing, and limited acceptance of EVs in developing countries further impeded their adoption. Raw material suppliers of ADAS experienced difficulties in business operations owing to the lockdowns and restrictions imposed by the governments. The National Association of Manufacturers in the U.S., which represents every small & large industry in all 50 states, stated that around 51% of the manufacturers modified their operations due to the economic impact of COVID-19.
 

Advanced Driver Assistance System (ADAS) Market Trends

The night vision systems in passenger vehicles are fueling growth in the advanced driver assistance systems industry. These systems use infrared technology to enhance visibility in low-light conditions, significantly improving nighttime driving safety. For instance, in October 2022, Kyocera Corporation launched an automotive night vision system capable of precisely detecting potential collision hazards in challenging visibility scenarios including nighttime, rainy, snowy, foggy, or smoky conditions. This innovative system can lower traffic accidents and foster enhanced driving safety.

As consumer awareness about the benefits of night vision systems increases, there is a rising demand for vehicles equipped with this feature. This fuels the adoption of ADAS technologies, contributing to the overall advanced driver assistance system market revenue share as automakers integrate night vision systems into their offerings.
 

Advanced Driver Assistance System (ADAS) Market Analysis

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The image sensor segment held major advanced driver assistance system market share in 2022. Continuous advancements in image sensor technology are driving significant growth in the sensor segment. Ongoing innovation in image sensors has led to improved accuracy, long-range detection, and reduced costs. These sensors, such as CMOS and LiDAR, now offer higher resolutions, faster processing speeds, and improved low-light performance. These improvements enable more accurate object detection, lane-keeping, and adaptive cruise control. Additionally, the integration of AI algorithms enhances real-time analysis, making ADAS systems smarter and safer, paving the way for fully autonomous vehicles in the future.
 

For instance, in May 2023, Semiconductor Components Industries, LLC launched Hyperlux which is an automotive image sensor family. These products are offering resolutions ranging from 3 megapixels (MP) to 8 MP and beyond, these products are designed to meet the needs of both sensing and viewing camera applications. These advancements enhance the capabilities of ADAS applications, such as autonomous driving and collision avoidance, making LiDAR sensors an essential component. Automakers are increasingly integrating LiDAR technology into their vehicles, propelling the ADAS market revenue.

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The OEMs segment recorded around 93.2% of the advanced driver assistance systems market share in 2022. The inclusion of advanced ADAS features enhances an OEM's brand reputation by showcasing a commitment to safety and innovation. Automakers that offer cutting-edge technology and prioritize safety tend to attract customers who value these qualities. Positive brand perception translates into increased customer loyalty, trust, and market competitiveness. Moreover, it can influence purchasing decisions as consumers are more inclined to choose vehicles from manufacturers known for their robust ADAS offerings, further encouraging OEMs to integrate these systems into their product lines.

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North America advanced driver assistance system market accounted for 34% of revenue share in 2022. The arrival of the latest automotive ADAS technology into the region is significantly spurring market value in North America. As North American consumers increasingly prioritize safety and advanced features, the integration of cutting-edge ADAS technologies by automakers has become crucial to meet these demands.
 

For instance, in September 2022, Ushr Inc. has broadened its extensive high-definition map database, now encompassing over 400,000 miles of roads across the United States and Canada. This expansion empowers General Motors to effectively double the road network available for Super Cruise, the automaker's advanced driving assistance system. This expansion enhances road safety as well as positions North America as a crucial region for ADAS innovation & adoption, fostering further development in the market.
 

Advanced Driver Assistance System (ADAS) Market Share

Major companies operating in the ADAS market are

• Bosch Group
• Continental AG
• Delphi Technologies
• DENSO CORPORATION
• Magna International
• ZF Friedrichshafen AG
• Gentex Corporation.

These companies are focused on strategic partnerships, new product launches, and commercialization efforts for market expansion. They are also heavily investing in research to introduce innovative products and garner the maximum market revenue.
 

Advanced Driver Assistance System (ADAS) Industry News

• In April 2023, Cepton, Inc., a pioneering provider of high-performance LiDAR solutions based in Silicon Valley (U.S.), launched a new LiDAR technology, the Vista-X90 Plus. This innovative system features improved sensor performance while retaining low power consumption. Doubling the data rate compared to the Vista-X90, the Vista-X90 Plus achieves ultra-high resolution, significantly enhancing perception capabilities for various applications.
   

This advanced driver assistance system (ADAS) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Units) from 2018 to 2032 for the following segments:

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Market, By Technology

• Adaptive Cruise Control
• Automatic High Beam Control
• Blind Spot Detection
• Driver Monitoring
• Forward Collision Warning
• Front Lighting
• Automatic Emergency Banking (AEM)
• Night Vision System
• Head-up Display
• Lane Departure Warning System
• Park Assist System
• Surround View System
• Traffic Sign Recognition
• Tire Pressure Monitoring System

Market, By Sensor

• LiDAR
• Infrared
• Ultrasonic
• RADAR
• Image Sensor

Market, By Vehicle

• PCV
• LCV
• HCV

Market, By Distribution Channel

• OEMs

• Aftermarket

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Russia
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Thailand
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • Iran
  • South Africa
  • Turkey