Acoustic Vehicle Alerting System (AVAS) Market Analysis

Acoustic Vehicle Alerting System Market Analysis

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Based on vehicle, the passenger cars segment recorded around 70% of the market share in 2023. The integration of acoustic vehicle alerting systems by automakers for pedestrian safety is driving significant growth in the passenger cars segment. With increasing concerns about pedestrian safety, particularly in urban environments with a high concentration of vehicles, automakers are prioritizing the implementation of acoustic vehicle alerting system technology in passenger cars.
 

For instance, in July 2023, Maruti Suzuki integrated a new safety enhancement into the Grand Vitara. The hybrid editions of this SUV will now feature the acoustic vehicle alerting system (AVAS). This addition ensures that the Grand Vitara hybrid meets the Automotive Industry Standard (AIS) 173, mandating electric vehicles, fuel-cell vehicles, hybrid electric vehicles, and fuel-cell hybrids with at least one electric motor or electric motor generator to include a pedestrian warning system.
 

Based on propulsion, the Battery Electric Vehicles (BEVs) segment held over 64% of the acoustic vehicle alerting system market share in 2023. Increasing consumer awareness about the importance of acoustic vehicle alerting systems in pedestrian safety and continuous technological advancements in acoustic vehicle alerting system systems are driving growth in the segment. As consumers become more informed about acoustic vehicle alerting system technology and its role in mitigating pedestrian accidents, they are more inclined to choose BEVs equipped with acoustic vehicle alerting systems.
 

Meanwhile, ongoing improvements in acoustic vehicle alerting system technology, such as enhanced sound quality and integration with vehicle systems, make these systems more appealing to consumers, further boosting segment growth.
 

Asia Pacific acoustic vehicle alerting system market accounted for 40% of the revenue share in 2023. The surge in electric car sales in China is driving substantial growth in the Asia Pacific market. With China leading the region in electric vehicle adoption, there is a growing need to enhance pedestrian safety due to the quiet operation of electric vehicles.
 

According to the International Energy Agency, in 2023, electric vehicle sales in China surged to 8.0 million from 3.3 million in 2021. As a result, the demand for acoustic vehicle alerting system systems is increasing rapidly, creating lucrative opportunities for acoustic vehicle alerting system manufacturers and suppliers in the Asia Pacific region to cater to this expanding market.