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Natural Sweeteners Market size to exceed $12.5bn by 2026

  • Published Date: November 11, 2020

Natural Sweeteners Market size is set to surpass USD 12.5 billion by 2026, according to a new research report by Global Market Insights Inc.

Increasing consumer awareness regarding the ill effects of excessive consumption of sugar such as weight gain, diabetes, blood pressure and heart problems are compelling consumers to opt for low calorie sugar substitutes, thus fostering growth of the natural sweeteners industry. Moreover, the increasing preference for food products with natural ingredients is likely to augment market share. The efforts being undertaken by leading manufacturers to develop high quality formulations at a lower price may increase the acceptance of natural sweeteners among consumers.

Improved dental and bone health coupled with low fructose content to raise the demand for xylitol natural sweetener market

The low calorific value and low fructose content in xylitol is likely to make it a promising alternative to refined sugar. The property of xylitol not to increase the blood sugar and insulin level in human body may increase the acceptability of xylitol as a sugar substitute among individuals. Xylitol contains only about 2.4 calories per gram which makes it a healthy option. Besides, the ample availability of xylitol due to its existence in corn, birch wood and many fruits and vegetables is expected to promote market share. Moreover, the various health benefits offered by xylitol such as protection from dental cavities and bone diseases such as osteoporosis may raise product demand. Xylitol-based natural sweeteners market is expected to exceed USD 1.5 Billion by 2026 growing at a CAGR of 5.7% throughout the forecast period.

Browse key industry insights spread across 260 pages with 176 market data tables and 47 figures & charts from the report, “Global Natural Sweeteners Market Analysis By Product (Stevia, Monk Fruit, Raw Honey, Xylitol, Agave), Application (Sports Supplements, Confectionery, Dairy, Frozen desserts, Beverages), Industry Analysis Report, Regional Outlook Industry Analysis Report, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:

Increasing health consciousness among consumers coupled with innovative solutions and strategic initiatives by key players to promote the use of natural sweeteners in bakery applications

Rising concerns regarding obesity and other health problems caused due to excessive intake of refined sugar has compelled bakers to look for low calorie substitutes for sucrose in bakery products in the recent years. This is justified by the fact that of the total new bakery product launches in the U.S. and Canada since 2010, about 14% claim no, low or reduced sugar in their products. The increasing use of different types of monofloral honey such as orange blossom, buckwheat or watermelon honey in bakery products due to its property to impart specific flavor profiles to bakery products may escalate natural sweeteners market trends. The ability of honey to extend the shelf life of bakery products and smooth out the bitter taste of whole grains in bread may raise product demand.

Efforts undertaken by ingredient providers to develop solutions which help to maintain a perfect balance of crispness, bulkiness and flavor desired in bakery products is likely to raise the product demand. For instance, prune juice concentrate offered by Sunsweet Ingredients contains sorbitol and fiber, which helps to bind moisture in bakery products and boosts the Maillard reaction which imparts a brown, crisp appearance to baked products. Stevia, erythritol and chicory root fiber are used in combination in many bakery applications to replace refined sugar and achieve cost savings while maintaining the conventional flavor and taste of the products.

Strategic initiatives such as collaboration and partnerships being adopted by key players to encourage the use of natural sweeteners in bakery applications may augment market growth. Natural sweeteners market through bakery application is expected to grow at a CAGR of 4.6% over the review period. Key market players include Evolva Holdings S.A., Cargill, Sunwin Stevia International, Inc., PureCircle, GLG life Tech Corp and Tate & Tyle Plc, Steviocal, Truvia, Procarvit Food Products (India) Pvt Ltd, Herboveda, Madhava Natural Sweeteners, Morita Kagaku Kogyo, Archer Daniels Midland Company, Roquette, Danisco, Sweetener Supply Corporation, Malt Products Corporation, Beijing Ginko Group, Zevia and Clarks UK Ltd.

Increasing demand from bakery, beverage and personal care industries to propel the growth of Europe Natural Sweeteners Industry

Europe dominated the natural sweeteners market in 2019 with a market value of over USD 3.5 Billion and is expected to reach over USD 4.5 Billion by 2026 growing at a CAGR of 4.1% between 2020 and 2026. This is mainly ascribed by the increasing consumption of baked products in the region. Moreover, inclination of consumers towards the consumption of beverages and fruit juices containing natural ingredients may fuel market statistics in the region. Increasing consumer awareness regarding personal health and grooming has raised the demand for cosmetic products with natural sweeteners since the past few years.

Authors: Kunal Ahuja, Kritika Mamtani

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