Yoghurt Powder Market Size & Share 2023 to 2032
Market Size by Type (Regular, Low-fat, Non-fat), by Flavor (Plain, Flavored), by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retailing, Specialty Stores), Packing Type, Application & Forecast.
Report ID: GMI6285
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Published Date: July 2023
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Report Format: PDF
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Authors:
Kiran Pulidindi, Kunal Ahuja
Yoghurt Powder Market Size
Yoghurt Powder Market size was valued at USD 290 million in 2022 and is estimated to grow at 7% CAGR from 2023 to 2032. Yogurt powder is used as an ingredient in various food and beverage products, such as bakery goods, desserts, smoothies, and frozen treats. The versatility of yogurt powder makes it a sought-after ingredient in the food industry. Yogurt powder, like fresh yogurt, contains probiotics, which are beneficial bacteria that support gut health. The increasing awareness of probiotic benefits has led to a higher demand for yogurt powder as a convenient source of probiotics.
Yoghurt Powder Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
As consumers become more health-conscious, they are seeking healthier alternatives to traditional snacks and desserts. Yogurt powder is perceived as a healthier option due to its probiotic content and lower fat content compared to some other snacks.
The availability of fresh yogurt in various flavors and formulations poses a challenge to the yoghurt powder market. Consumers may prefer the taste and texture of fresh yogurt over yogurt powder. Some consumers may find yogurt powder lacking in taste and texture compared to fresh yogurt. Overcoming the perception that powdered yogurt is inferior to fresh yogurt can be a challenge for manufacturers. The survival of probiotics in yogurt powder during processing and storage can be challenging. Ensuring sufficient levels of viable probiotics in the final product requires careful formulation and processing techniques.
COVID-19 Impact
The pandemic prompted changes in consumer behavior, including increased demand for shelf-stable and longer-lasting food products. As people spent more time at home and limited their visits to grocery stores, the demand for convenient and non-perishable products like yogurt powder increased. The closure of restaurants, cafes, and foodservice establishments during lockdowns and restrictions impacted the demand for food ingredients like yogurt powder used in commercial food preparation.
The demand for yogurt powder experienced fluctuations due to changing consumer priorities and uncertainties during the pandemic. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the market growth.
Yoghurt Powder Market Trends
The trend of convenience and on-the-go consumption has driven the demand for yogurt powder. Consumers seek products that are easy to store, have a longer shelf life, and can be used in various applications. The rising awareness of gut health and the benefits of probiotics has led to an increased demand for products that contain probiotics, including yogurt powder. Probiotics are beneficial bacteria that support digestive health. The market for dairy-free and vegan yogurt powder has been growing, driven by the rising popularity of plant-based diets. Manufacturers are introducing yogurt powder made from alternative ingredients like coconut, almond, and soy.
Yoghurt Powder Market Analysis
The regular yoghurt powder market held over USD 102 million revenue in 2022. Regular yogurt powder offers the authentic taste of traditional full-fat yogurt, appealing to consumers who enjoy the classic yogurt flavor. Full-fat yogurt powder provides a creamy and indulgent texture, enhancing the taste and mouthfeel of yogurt-based products. Low-fat yogurt powder is favored by health-conscious consumers seeking reduced fat content in their yogurt products.
The plain flavored segment accounted for 60% of the yoghurt powder market share in 2022. Plain flavored yogurt powder allows consumers and chefs to customize the taste by adding their preferred sweeteners, fruits, or flavorings. Its neutral flavor makes it suitable for both sweet and savory dishes, including desserts, dressings, marinades, sauces, dips, and smoothies. Plain yogurt powder is perceived as a healthier option with fewer additives and artificial ingredients.
The yoghurt powder market from sachets/pouches segment is poised to expand at 6.8% CAGR through 2032. Stand-up pouches are easy to handle, store, and reseal, providing convenience for consumers to use yogurt powder as needed. Stand-up pouches come in various sizes, allowing consumers to purchase the right amount of yogurt powder for their needs.
The food and beverage industry is slated to show tremendous growth till 2032. Yogurt powder offers food manufacturers a convenient and shelf-stable alternative to liquid yogurt, allowing for easier storage and transport. The natural probiotics in yogurt powder add functional benefits to food products, appealing to health-conscious consumers.
The yoghurt powder market from online retail segment will gain remarkable momentum during the forecast timeline. Online retail and e-commerce platforms allow yogurt powder brands to reach a broader consumer base worldwide, expanding market access. Consumers can conveniently purchase yogurt powder from the comfort of their homes, with doorstep delivery options available.
U.S. yoghurt powder market was reached USD 47.4 million revenue in 2022. Yogurt powder offers the convenience of long shelf life compared to fresh yogurt. It does not require refrigeration and can be easily stored, making it a popular choice for consumers seeking a convenient and longer-lasting yogurt option. Yogurt powder is used as an ingredient in various food and beverage products, such as bakery goods, desserts, smoothies, and frozen treats. The versatility of yogurt powder makes it a sought-after ingredient in the food industry.
Yoghurt Powder Market Share
Some of the major companies operating in the yoghurt powder market are:
These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
Yoghurt Powder Industry News
The UK government has unveiled guidelines aimed at reducing the sugar content in fermented yoghurt products by the year 2021. The enforcement of these strict regulations is anticipated to exert significant influence on the worldwide market.
This yoghurt powder market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:
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Market, By Type
Market, By Flavor
Market, By Packaging Type
Market, By Application
Market, By Distribution Channel
The above information has been provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
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2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
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✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
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Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
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Verified data sources
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GMI archive
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Parameters studied & evaluated
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