Vitamin A Market Size By Product (Food Grade, Feed Grade, Pharmaceutical Grade), By Type (Natural, Synthetic), By Application (Dietary Supplements, Food & Beverages, Animal Feed {Poultry [Layers, Broilers, Turkey], Cattle [Dairy, Beef, Calf], Swine, Aquaculture}, Personal Care & Cosmetics), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023 – 2032

Industry Statistics

Vitamin A Market size was valued at over USD 540 million in 2022 and is projected to observe more than 5% CAGR from 2023 to 2032. The rise in consumer spending on quality skin care products across both developed and developing economies will facilitate industry growth.
 

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People these days have become more conscious regarding healthcare, skincare, and hair care. They are making robust investments in the purchase of high-quality skincare products to gain maximum results. The strong influence of social media and the internet on consumers has motivated them to invest in organic beauty products that contain natural ingredients and vitamins. Ongoing developments in the cosmetics and pharmaceutical sectors to formulate organic products will boost the application scope of vitamin A in the upcoming years.
 

Stringent regulation by government authorities regarding the use of synthetic ingredients in dietary supplements could restrain Vitamin A market growth. Federal agencies like the U.S. Food and Drug Administration (FDA) prohibits manufacturers from marketing dietary supplements that are unsafe, adulterated or misbranded. The agency has regulated dietary ingredients and finished dietary supplements under a separate set of regulations that covers ‘conventional’ foods and drug products.
 

Rising cases of vitamin deficiency to drive the use of food-grade vitamin A

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Vitamin A market share from food grade segment is anticipated to exceed USD 215 million by 2032. Animal-based foods are a good source of vitamin A and can be found in abundance in foods like fish oils, dairy products, and liver. Food fortification, which also includes milk fortification, sugar fortification, oil fortification, and wheat fortification, involves the use of food-grade vitamin A. The product is utilized largely in the food and beverage sector. A rise in cases of vitamin deficiency as well as the need for functional and nutritionally fortified processed food products should elevate the demand for food-grade vitamin A in the coming years.
 

Increasing awareness regarding natural vitamin A to influence market trends

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Natural Vitamin A segment is expected to record over 6% CAGR from 2023 to 2032. Natural sources of vitamin A, also referred to as provitamin A, can be found in plant-based items including fruits and vegetables. The most common type of pro-vitamin A is beta-carotene, which is found in sweet potatoes, spinach, cabbage, swiss chard, parsley, and carrots.
 

Natural vitamin A is anticipated to grow as more individuals understand its health benefits. The need for fortified foods and supplements should drive product penetration. Various governments are launching new campaigns to raise consumer awareness regarding fortified foods, which will accelerate the natural vitamin A market growth.
 

Growing use of retinol in dietary supplements to influence market expansion

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Based on application, vitamin A market share from dietary supplements is predicted to exceed USD 175 million by 2032. Vitamin A is an essential micronutrient that cannot be produced by the body and must be obtained through food. Elevated cases of vitamin A deficiency has accelerated the demand for related dietary supplements (DSs). Robust growth in the dietary supplements industry should facilitate the production of improved vitamin A supplements.
 

Adoption of fortification technologies to support product uptake in Latin America

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Latin America vitamin A market was valued at USD 60 million in 2022. The region has been using fortification techniques for many years to lower the incidence of vitamin A deficiency. Sugar was selected as the main carrier for vitamin A fortification. The COVID-19 pandemic has made consumers in the region more sensitive toward their health. Apart from this, factors such as an aging population base and increasing consciousness towards health should fuel the consumption of dietary supplements that are fortified with vitamin A in the region.
 

Business expansion activities by key players to support market development

Some of the leading companies operating in the global vitamin A market include DSM, Xiamen Kingdomway Group, Zhejiang Medicine, Zhejiang NHU Co. Ltd., BASF, Zhejiang Tianhecheng Bio-technology Shares Co., Ltd, Nutrilo GmbH, Vitafor NV, Adisseo, and Divi's Nutraceuticals. Companies are expanding their production capacity to meet rising consumer demand.
 

Impact of the COVID-19 pandemic on the vitamin A industry

COVID-19 pandemic had a positive impact on the vitamin A market. Concerns regarding lower immunity against the virus motivated people to consume dietary supplements and immunity boosters that were fortified with numerous vitamins and minerals. This created pressure on dietary supplement manufacturers to increase their production capacity to meet emerging demand. High consumer spending on supplements and high-quality cosmetic products in the post-COVID era could drive robust demand for vitamin A in the coming years.
 

The vitamin A market research report includes in-depth coverage of the industry with estimates & forecasts in terms of volume in Tons and revenue in USD Million from 2018 to 2032 for the following segments:

By Product

• Food grade
• Feed grade
• Pharmaceutical grade

By Type

• Natural
• Synthetic

By Application

• Food & beverage
• Dietary supplements
• Animal Feed
  • Poultry
    • Layers
    • Broilers
    • Turkey
  • Cattle
    • Dairy
    • Beef
    • Calf
  • Swine
  • Aquaculture
• Personal care & cosmetics

The above information is provided on a regional and country basis for the following:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
  • Malaysia
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa