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Virtual Production Market Trends

Report ID: GMI5660
Published Date: May 2023
Report Format: PDF

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Virtual Production Market Trends

With the advancements in virtual production technologies, filmmakers can create more advanced computer graphic characters by transforming visuals into real-time characters using facial-capture training data. Furthermore, artificial intelligence and machine learning capabilities are expected to improve the quality of visual effects while simplifying the design process of a three-dimensional model. The growing AI applications in content creation for action simulation, three-dimensional texturing, and post-process motion-capturing data are expected to lead to the development of advanced visual effect software functions.

Authors: Suraj Gujar

Frequently Asked Questions (FAQ) :

Market size foe virtual production was over USD 2 billion in 2022 and will observe over 15% CAGR from 2023-2032 owing to the growing adoption in the media & entertainment sector.

Software type segment held more than 45% of the virtual production industry share in 2022 on account of the increasing preference for visual effects and computer-generated graphics in movies and commercial advertisements.

North America held more than 35% of the virtual production industry share in 2022 and will foresee expansion through 2032 driven by the rising consumer preference for online video streaming and on-demand video content in the region.

Adobe, Insta 360, Autodesk Inc., BORIS FX, INC, Epic Games, Inc., HTC Corporation, HumanEyes Technologies, Mo-Sys Engineering Ltd., and NVIDIA Corporation are some of the key virtual production business players.