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The global surface disinfectants industry is highly fragmented & competitive and is characterized by the presence of several large, medium and small industry players operating worldwide. The key players in the market include
The key market players in the market are implementing various strategies such as mergers and acquisitions, agreements & partnerships, expansion, and new product development to increase the market share and to tap the growth opportunities in the market.
For instance, in June 2021, Metrex Research, LLC launched new surface disinfectant wipes under the brand name CaviWipe 2.0. These multi-purpose disinfectant wipes provide protection against 42 type of pathogens, including SARS-CoV-2. The multi-purpose surface disinfectant wipes have a two-minute contact time for one-step disinfection and cleaning of non-porous and hard surfaces in healthcare settings. The product launch has helped Metrex Research, LLC to enhance its product portfolio for the healthcare application.
in February 2021, Proctor & Gamble launched a new antibacterial home sanitizing product under the brand name Microban 24. Microban 24 is available in three different forms including a multi-purpose cleaner, bathroom cleaner, and sanitizing spray. The products are sold online and through major retailers across the globe. The new product launch strategy aims to enhance the product portfolio of Proctor & Gamble.