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The soundbar market is highly competitive with presence of prominent manufacturers accounting for over 55% revenue share. Key industry players are focusing on new product development strategies to strengthen their product portfolios and increase their customer bases. For instance, in August 2018, Bose Corporation launched Soundbar 500 for music and home theatre. The new soundbar included proprietary mic technology in its headsets & headphones for better voice clarity.
Integration of voice assistants with soundbar systems is aiding market players to expand their customer bases and business recognition. Several audio equipment manufacturers are also entering the market. For instance, in May 2019, Sennheiser Electronic GmbH & Co. KG launched AMBEO soundbar, featuring five dedicated hi-fi speakers and high-quality sound.
Key industry players include