Soap Noodles Market Analysis

Soap Noodles Market Analysis

The global soap noodles market by source has been segmented into vegetable oil and tallow. Vegetable oil segment, comprised majorly by palm oil and palm kernel, held the largest share in 2018. Developing countries in Asia Pacific region are highly dependent on palm oil for soap noodle production. The presence of the significant palm oil manufacturing countries in the region namely Indonesia and Malaysia have made easier feedstock availability, which is the major factor attributing the industry growth.

Additionally, countries such as China and Japan also use animal fat for soap noodles production in the region. Tallow is a common source to produce soap mainly in North and Latin American countries. The abundant availability of tallow at a low cost in these regions is fueling the soap noodles market segment growth.

Saponification production process accounted for more than 50% share in soap noodles market in 2018. Saponification process involves the conversion of oil or fat into soap noodles in the presence of an aqueous alkali. This process is highly preferred over fatty acid route owing to its operational ease and inexpensive nature. Soap noodles produced from this process are associated with good perfume retention and excellent combination of oils. Asia Pacific is one of the major regions that adopted the oil saponification route in 2018 and is anticipated to show the same trend throughout the given period.

Personal hygiene soap was the largest and fastest growing application segment in 2018 and is projected follow the same trend throughout the assessment period. High quality toilet soaps are often manufactured using soap noodles with a total fatty matter (TFM) of over 75%. The growing awareness of personal hygiene in the developing regions coupled with the increasing government expenditure for the developing retail sector are some of the major factors propelling the soap noodles market sales across the globe.

China and India are projected to be the major countries attributing to the growth of the overall market size throughout the review period. Personal hygiene segment is anticipated to grow at a CAGR of over 3% throughout the forecast period.

Asia Pacific region was the major revenue pocket in 2018 and is set to exhibit the same trend throughout the review period. The growing population in the region has seen as surge in the demand for personal hygiene and laundry soap bars thereby positively contributing to the soap noodles market growth. Furthermore, easy availability of vegetable oil in the region coupled with the increasing palm production is projected to further add to the market growth.

Malaysia and Indonesia are the major raw material manufacturer in the region, whereas China and India are largest revenue generating economies in the region. The soap noodles market in China held a share of over 28% in 2018 and is projected to grow at a CAGR of over 3.5% during the assessment period. Additionally, the growing investment in the retail sector development has made the availability of consumer goods easier in the recent years which shall further boost the soap noodles market revenue during the forecast period.

According to the India Brand Equity Foundation, India is the world’s fifth largest destination in the retail space and the retail market in India is projected to grow from an estimated over USD 795 billion in 2017 to USD 1,250 billion by the end of 2025.