Safari Tourism Market Analysis

Safari Tourism Market Analysis

The adventure safari segment held over 50% of the safari tourism market share in 2022, due to growing trend among travelers to seek more immersive & exciting experiences. Adventure safaris offer activities such as trekking, canoeing, mountain biking, and even diving with sharks, which appeal to adventure enthusiasts. Secondly, adventure safaris cater to a younger demographic that prioritizes experiential travel and seeks unique & off-the-beaten-path destinations. Lastly, rising social media platforms and the desire to share awe-inspiring experiences have fueled the demand for adventure safaris.
 

The safari tourism market from solos segment was reached USD 8.3 billion revenue in 2022. Solo safaris provide the freedom to explore wildlife destinations at one's own pace and cater to individual preferences. Improved safety measures and a growing focus on solo travel options have boosted confidence among solo travelers, encouraging them to embark on safari adventures alone. Lastly, rising digital connectivity and social media platforms have made it easier for solo travelers to connect with like-minded individuals, fostering a sense of community and support.
 

Asia Pacific safari tourism market is projected to witness 6.5% CAGR through 2032. The growing middle-class population in countries, such as China and India, with increasing disposable incomes is leading to a rise in outbound tourism. Asia Pacific is home to several countries with diverse wildlife and natural landscapes such as India, Sri Lanka, Nepal, and Indonesia. These destinations offer the potential for safari tourism to thrive, attracting both domestic and international visitors. Lastly, increased connectivity, improved infrastructure, and targeted marketing efforts are further propelling the regional market growth.