Home > Consumer Goods > Safari Tourism Market

Safari Tourism Market Size - By Type (Adventure Safari, Private Safari), By Seasonal Variation (High Season, Low Season), By Booking Channel (Direct Booking with Safari Lodge & Camps, Travel Agencies, Online Tour Operators), Tour & Forecast 2023 – 2032

  • Report ID: GMI5993
  • Published Date: Jun 2023
  • Report Format: PDF

Safari Tourism Industry Analysis

Safari Tourism Market size valued at USD 32.2 billion in 2022 and is anticipated to grow at a CAGR of 5% between 2023 and 2032. The growing interest in safari travel among bloggers and influencers is a major element driving the expansion of safari tourism.

Safari Tourism Market

To get more details on this report: Request Free Sample PDF

The market of luxury tourism is set to cross USD 150 Billion by 2032. Rising inclination toward distinctive & exotic vacation experiences, the increasing middle & upper-middle-class spending, and the expanding effect of social media on the travel sector are primary factors, which will drive market growth.

Safety and infrastructure issues can hamper the safari tourism market growth. Inadequate infrastructure including poorly maintained roads, limited access to remote areas, and insufficient accommodation options can discourage tourists from visiting safari destinations. Similarly, safety concerns related to wildlife encounters, diseases, and political instability in certain regions can also deter potential travelers. To foster market growth, investments in infrastructure development including road networks and accommodation facilities are necessary. Also, ensuring the safety of tourists through stringent safety protocols, well-trained guides, and effective wildlife management strategies can help build confidence among travelers, thus promoting the market demand.

COVID-19 Impact

The COVID-19 pandemic had significant impacts on the safari tourism market. Travel restrictions, lockdowns, and health concerns resulted in a sharp decline in international travel, leading to the closure of safari destinations and a decline in tourist arrivals. Many safaris operators & related businesses faced financial hardships and had to adapt their operations or temporarily suspend services. As vaccination efforts progressed and travel restrictions eased, the market was expected to gradually recover, although challenges including changing travel regulations & traveler preferences persisted in the short term.

Safari Tourism Market Trends

The growing demand for sustainable & responsible travel practices is driving the global safari tourism industry size. Travelers are increasingly seeking eco-friendly safari experiences that prioritize wildlife conservation, minimize environmental impacts, and support local communities. To meet these demands, safari operators are implementing sustainable practices, supporting conservation initiatives, and incorporating cultural interactions into their itineraries. Additionally, there is a rising interest in off-the-beaten-path safari destinations and unique wildlife encounters as travelers seek more exclusive & immersive experiences.

Safari Tourism Type Segmentation

Global Safari Tourism Market Revenue, By Type,

To get more details on this report: Request Free Sample PDF

The adventure safari segment held over 50% of the safari tourism market share in 2022, due to growing trend among travelers to seek more immersive & exciting experiences. Adventure safaris offer activities such as trekking, canoeing, mountain biking, and even diving with sharks, which appeal to adventure enthusiasts. Secondly, adventure safaris cater to a younger demographic that prioritizes experiential travel and seeks unique & off-the-beaten-path destinations. Lastly, rising social media platforms and the desire to share awe-inspiring experiences have fueled the demand for adventure safaris.

Safari Tourism Tour Segmentation

Global Safari Tourism Market Share, By Tour,

To get more details on this report: Request Free Sample PDF

The safari tourism market from solos segment was reached USD 8.3 billion revenue in 2022. Solo safaris provide the freedom to explore wildlife destinations at one's own pace and cater to individual preferences. Improved safety measures and a growing focus on solo travel options have boosted confidence among solo travelers, encouraging them to embark on safari adventures alone. Lastly, rising digital connectivity and social media platforms have made it easier for solo travelers to connect with like-minded individuals, fostering a sense of community and support.

Safari Tourism Regional Analysis

Asia Pacific Safari Tourism Market Revenue,

Asia Pacific safari tourism market is projected to witness 6.5% CAGR through 2032. The growing middle-class population in countries, such as China and India, with increasing disposable incomes is leading to a rise in outbound tourism. Asia Pacific is home to several countries with diverse wildlife and natural landscapes such as India, Sri Lanka, Nepal, and Indonesia. These destinations offer the potential for safari tourism to thrive, attracting both domestic and international visitors. Lastly, increased connectivity, improved infrastructure, and targeted marketing efforts are further propelling the regional market growth.

Safari Tourism Industry Leaders

Major companies operating in the safari tourism market are andBeyond, Abercrombie & Kent Ltd., Backroads, Butterfield & Robinson, Enchanting Travels, Gamewatchers Safaris, Great Plains, Micato Safari, Rothchild Safaris, Scott Dunn, Singita, Thomas Cooke Group, Travcoa, TUI Group, and Wilderness.

Safari Tourism Industry News

  • In May 2023, andBeyond in collaboration with Space for Giants, a global conservation organization, expanded its lodge circuit in over 44,000 acres of land on the Suyian Conservancy in Kenya. The long-term license and cooperation grants andBeyond access to Suyian Conservancy in northeastern Laikipia.

This safari tourism market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type

  • Adventure safari
  • Private safari
  • Others

Market, By Tour

  • Solos
  • Group

Market, By Seasonal Variation

  • High season
  • Low season

Market, By Booking Channel

  • Direct booking with safari lodge and camps
  • Travel agencies
  • Online tour operators

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Singapore
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Peru
  • MEA
    • GCC
    • South Africa


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of safari tourism was worth over USD 32 billion in 2022 and is poised to grow at more than 5% CAGR between 2023 and 2032, driven by the growing interest in safari travel among bloggers and influencers.

The adventure safari segment held a significant share of over 50% in 2022, owing to the rising trend among travelers to seek more immersive & exciting experiences.

Asia Pacific market is poised to witness more than 6.5% CAGR from 2023 to 2032, owing to the booming outbound tourism sector across developing countries such as China and India.

The market players include top companies such as andBeyond, Abercrombie & Kent Ltd., Backroads, Butterfield & Robinson, Enchanting Travels, Gamewatchers Safaris, Great Plains, and Micato Safari.

Buy Now

Access to only 1 person; cannot be shared; cannot be printed
Access for 2 to 5 users only within same department of one company
Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 320
  • Countries covered: 20
  • Pages: 272
Inquiry Before Buying

Budget constraints? Get in touch with us for special pricing

Request Discount