Rice Protein Market Trends

Rice Protein Market Trends

There is a growing preference for plant-based protein sources, driven by increasing health consciousness and environmental awareness among consumers.  As per International Food Information Council report published in 2021, one in four adults reported consuming increased plant-based protein in 2020. Rice protein corresponds to the desire for dietary choices that are both sustainable and cruelty-free. This inclination is propelled by the growing number of individuals identifying as vegetarian, vegan, and flexitarian.
 

The technological innovations in processing techniques are enabling the diversification of the product. Manufacturers are exploring novel extraction methods and refining their formulations to enhance rice protein’s nutritional profile, taste, and versatility. This trend is fostering the development of a wider range of products, from meat alternatives to baked goods, appealing to varied consumer preferences.
 

There is a rising focus on clean label and transparency in product sourcing. Consumers are becoming more conscientious about the ingredients in their food, prompting a demand for the products that are minimally processed and free from additives or artificial ingredients. For instance, in August 2032, Anhui Shunxin Shengyuan Biological Food Co. and ZXCHEM USA unveiled protein powders for plant-based foods.
 

The offerings, including HydroRice PA80 and HydroPR80, are manufactured through a process that avoids using enzymes or hydrolyzation, employing high-pressure homogenization and spray drying techniques instead, making them clean-label ingredients. This trend aligns with the broader movement towards cleaner and natural eating habits.