Protein Powder Market Analysis

Protein Powder Market Analysis

The protein powder market valuation from the animal-based source segment will surpass USD 34 billion by 2032. Meat has been the primary source of protein for decades. Animal protein meals are rich in amino acids which helps enhance the productivity and performance of animals. Casein, fish protein, whey protein, egg protein, and protein sourced from animal by-products are commonly used to aid amino acid synthesis in animals.
 

Due to their high nutritional profile comprising minerals such as calcium, and phosphorous, animal protein supplements are increasingly being utilized by the feed compounding industry. Various advantages of animal-based proteins such as optimum functional characteristics including gelling, foaming, emulsification, and thickening properties make them an ideal fit for feed applications. Expanding animal feed sector is also fueling the demand for nutrient-rich feed for swine, cattle, aquaculture, and poultry.
 

In terms of applications, human nutrition supplements segment is projected to observe around 7% CAGR through 2032. Food supplements are widely consumed to bridge the gap between required nutritional intake and emphasize on high-value foods that promote certain physiological processes. Shifting consumer preferences, changing lifestyles, evolving dietary tastes, and rapid urbanization have resulted in paradigm growth in supplementation with protein powders. Rising incidences of cardiovascular diseases and weight control programs will complement segment growth. The lack of proteins and micronutrients in western diets has led to a rise in the adoption of nutritional supplements as a part of regular diets. The sports nutrition ingredients market size is set to reach USD 7.3 billion by 2032.
 

Protein powder market size from supermarket/hypermarket will exhibit a CAGR of 8% CAGR till 2032. Supermarkets such as Kroger, Walmart, and Albertsons are large retailers that procure goods from manufacturers and then provide them to end-users. These retailer chains are scaling up expansion efforts to meet the growing commodity needs of the vast global population. Due to dynamic urbanization and a rise in disposable incomes, several nations have witnessed a surge in the number of hypermarkets and supermarkets to cater to the urban locale. In recent years, mainstream stores have emerged as promising tools to boost sales networks and distribution of the protein powder industry.
 

North America protein powder market will exceed USD 18 billion by 2032. The emergence of new nutrition trends such as personalized food, and vegan and plant-based nutrition are propelling the demand for protein powders in North America. Plant-based proteins are picking pace in the U.S., and Canada owing to their anti-inflammatory and antioxidant properties, which help reduce the damage caused by free radicals to the skin and body organs. Growing consumer awareness and rising inclination toward food nutrition and skin health will showcase a positive market outlook.