Prepared Flour Mixes Market Size

Prepared Flour Mixes Market Size

Prepared Flour Mixes Market size is estimated to record substantial growth at more than 7.5% CAGR between 2023 and 2032. The booming e-commerce sector and online sales combined with the rising innovations in packaging designs will favor the industry development. The growing prominence of eye-catching packaging and innovative designs in influencing consumer purchasing decisions has compelled manufacturers to focus on packaging to communicate product quality and convenience.

For instance, in January 2021, renowned brand of Conagra Brands, Duncan Hines, launched a new collection of fun and colorful over the top baking kits inspired by social media bakeries, and baking influencers.  The surging emphasis on clean and transparent labels along with limiting preservatives as well as artificial additives and flavors will also drive the market demand.

Prepared Flour Mixes Market Growth Drivers & Restraints

The rising preference for ready-to-eat food products along with the surging inclination to wheat-based food items will drive the market growth. As per a study released in BioMed Central Ltd, 36% of adults in the U.S. reportedly consumed ready-to-eat meals in 2020. However, the increasing infrastructure spending costs on the production of prepared flour mixes based on the nature and scale of investments may limit the industry development to some extent.