Prenatal Vitamin Ingredients Market Size

Prenatal Vitamin Ingredients Market Size

Prenatal Vitamin Ingredients Market size was over USD 50 million in 2018 and industry expects consumption at over 4.5 kilo tons by 2025.

Rising well-being concerns among pregnant women owing to lack of vital vitamins has shifted focus towards a composed diet is expected to propel the prenatal vitamin ingredients market growth. These ingredients reduce the risk of lifestyle disorders by providing sufficient nutrients and enhance the body metabolism which is the key driving factor of the market.

Prenatal vitamins are gaining popularity on account of their nutrient rich nature, easy digestibility and ability to support healthy nervous and immune system. The global Vitamin A market size from food application segment was valued over USD 180 million in 2017 indicates high potential for overall vitamin ingredients demand from wide range of application segments. According to WHO, over 9.5 million pregnant women suffers from night blindness worldwide in 2017 which is projected to have positive impact on Vitamin A ingredients demand over the projected period. During pregnancy, nutritional need increases significantly to meet the demands of pregnant woman and the growing baby. These ingredients promote fetal growth, prevent anemia, ensure babies are born at a healthy birth weight and contribute to health and well-being of mothers. Increasing research & development activities to support prenatal ingredients consumption and rising recommendations of prenatal supplements by doctors during pregnancy is expected to foster the product demand.

They fulfil the essential requirements of the body during pregnancy. They contain iron which are essential to maintain required count of blood cells. Although iron supports the proper functioning of the body, high consumption can lead to iron toxicity in the body. Prenatal vitamins contain high amount of iron content that can potentially act corrosive to the tissues in the gastrointestinal tract such as intestine and stomach that can lead to serious poisoning which might negatively impact the market growth.