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Postpartum Health Supplements Market – By Product Type (Single Nutritional [Vitamins, Protein, Omega-3], Combined Nutritional), Formulation (Capsules, Tablets, Softgels, Liquid), Distribution Channel (Hospital, Retail, Online) – Global Forecast 2024 – 2032
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Postpartum Health Supplements Market
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Premium Report Details
Base Year: 2023
Companies covered: 11
Tables & Figures: 225
Countries covered: 22
Pages: 110
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Postpartum Health Supplements Market Size
Postpartum Health Supplements Market size was valued at around USD 1.2 billion in 2023 and is estimated to grow at a CAGR of 8% between 2024 and 2032. Postpartum health supplements are dietary supplements specifically formulated to support the health and well-being of women after childbirth. These are designed to provide essential nutrients that may be depleted during pregnancy and childbirth, as well as to address specific needs and challenges faced by women during this period.
The increasing awareness about postpartum health is a significant driver for the market. For instance, according to the Postpartum Depression, in 2023, approximately 1 in 10 women experiences postpartum depression after giving birth and it generally lasts 3 to 6 months. Also, women with a history of anxiety disorders, or serious mood disorders are 30% to 35% more likely to develop postpartum depression. Thus, focus on maternal well-being has increased with a recognition of the importance of supporting new mothers during this critical period.
Furthermore, market growth is attributed to multiple factors, including the rising number of childbirths, increasing government initiatives and funding, growing adoption of mother care products (which is estimated to reach 20 billion by 2032), and increasing disposable income.
Postpartum Health Supplements Market Trends
Market growth is predicted to be driven by the rising number of childbirths. It creates a larger population of postpartum women seeking supplements to support their health and recovery.
Consequently, with the rising number of childbirths, there is a greater emphasis on providing resources and support for postpartum care, including the use of women’s health supplements.
Postpartum Health Supplements Market Analysis
Based on product type, the postpartum health supplements market is bifurcated into single nutritional supplements and combined nutritional supplements. The combined nutritional supplement segment held the market size of USD 841.6 million in 2023.
Based on formulation, the postpartum health supplements market is segmented into capsules/tablets, softgels, powder, liquid, and other formulations. The capsules/tablets segment is expected reach a market size of USD 919.8 million by 2032.
Based on distribution channel, the postpartum health supplements market is segmented into hospital pharmacy, retail pharmacy, and online pharmacy. The hospital pharmacy segment held a market size of USD 488.9 million in 2023.
North America postpartum health supplements market accounted for USD 501 million revenue in 2023 and is predicted to witness substantial market expansion.
Postpartum Health Supplements Market Share
The postpartum health supplements industry is competitive in nature, with several large multinationals and small and mid-sized companies competing in the industry. Companies are developing innovative postpartum health supplements to aid in women care and well-being. These supplements range from single nutritional to combined, reflecting the complex nature of various eye disorders. Regulatory approvals and collaborations with research institutions further influence market positioning.
Postpartum Health Supplements Market Companies
Some of the eminent market participants operating in the postpartum health supplements industry include:
Postpartum Health Supplements Industry News:
Postpartum health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 – 2032 for the following segments:
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Market, By Product Type
Market, By Formulation
Market, By Distribution Channel
The above information is provided for the following regions and countries: