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Current trends in the plant milk industry reflect a dynamic landscape shaped by evolving consumer preferences and a growing emphasis on health and sustainability. Plant milk alternatives, such as almond, soy, oat, and coconut milk, continue to gain popularity as consumers seek dairy-free options for various reasons, including lactose intolerance, ethical concerns, and environmental sustainability. The market is witnessing innovation in flavors and formulations, with an increasing focus on fortification to match the nutritional profiles of traditional dairy milk. Brands are also leveraging eco-friendly packaging and emphasizing transparency in sourcing to align with consumer values.