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Alpro and Oatly have successfully secured substantial revenue shares in the market, Alpro, a leading European brand, has successfully established itself by offering a diverse portfolio of plant milks, including almond, oat, soy, coconut, and rice. Its wide range of products caters to various consumer preferences, contributing to its substantial market share.
Oatly, on the other hand, has become a global leader in the plant milk industry, specifically known for its oat milk products. Oatly's focus on sustainability, innovative marketing, and the popularity of its creamy oat milk have propelled the brand to secure a substantial market share, reflecting the increasing demand for oat-based alternatives. Both Alpro and Oatly exemplify the success of companies that respond adeptly to changing consumer trends and preferences in the market.
Major companies operating in the plant milk industry include: