Global plano sunglasses market share is consolidated in nature due to presence of few manufacturers holding major industry share:
are the key industry players. Luxottica dominates the industry holding, more than 50% of the global industry share in 2015.
Companies have adopted key strategies including collaboration, mergers, acquisitions and new product launches to enhance the business growth. Increasing investments in research & development, quality control, marketing & sales, and supply chain & logistics to improve distribution channel will drive the demand.