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Global PET film coated steel coil market share for home appliances is highly competitive owing to the presence of dominating players such as
The other notable industry participants include Yieh Corp, Kolor Metal, American Nickeloid Company, Chongqing Younson Metal Products Co. Ltd, and Boxing County Fuhong New Materials Co, Ltd. Strategic mergers & acquisitions, production capacity expansion, new product development, and supply chain agreements are among the key strategies adopted by major industry players. For instance, in 2018, Nippon announced the acquisition of Ovaco AB, a Swedish manufacturer of steel products. This acquisition has enabled the company to enhance its presence in Europe.