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Global PET Film Coated Steel Coil Market Size For Home Appliances By Application (Refrigerators And Freezers, Washing Machine, Dishwasher, Ovens), Industry Analysis Report, Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2019 – 2025

  • Report ID: GMI4341
  • Published Date: Sep 2019
  • Report Format: PDF

Global PET Film Coated Steel Coil Market Size

Global PET film coated steel coil market size for home appliances was valued at over 500 kilo tons in 2018 and is anticipated to witness a CAGR over 7% up to 2025.

Global PET film coated steel coil market

Positive application outlook across the home appliance industry is anticipated to drive PET film coated steel coil market. Growing environmental concerns have triggered paradigm shift towards eco-friendly and recyclable polymer materials which is expected to drive the product scope. Strong demand for energy-efficient products in line with low carbon emission will further accentuate the market growth. Recent advancement in polymer science is expected to pave way for overall market growth as home appliance manufacturers are preferring PET film coated steel coils owing to improved quality and durability.

Growing demand for advanced and innovative household appliances due to factors such as increasing disposable income, growth in the housing sector, and improved living standards are anticipated to drive the overall market share. As per industry trends, consumer durables retail market is expected to grow from USD 795 billion in 2017 to USD 1.2 trillion by 2021. Easy and instant availability of no-cost finance scheme is further anticipated to offer myriad opportunities for industry participants as sales of home appliances will increase.

Shifting preference towards steel coil over aluminium coil due to numerous advantages such as high thermal resistivity and superior strength will promulgate the overall industry growth over the forecast timeframe. Presence of a large number of steel manufacturers globally will improve supply chain cost and provide a positive business outlook for industry participants. The higher production rate of steel as compared to that of aluminium will further create new growth avenues for business expansion.

Positive changes in the regulatory and business environment are expected to foster new growth avenues for industry participants. Several initiatives taken by federal authorities including world bank for promotion of smart home programmes will propel the market growth as penetration rate of smart home appliances will increase. However, stringent regulations implemented for production and use of thermoplastic polymer may hamper the business expansion.

Global PET Film Coated Steel Coil Market Analysis

Washing machine is expected to register over 7% CAGR up to 2025 and is expected to be the fastest growing segment in the forecasted timeline. As per EU, women’s employment rate is 46% as of 2018. Hectic lifestyle schedule and large increase in number of female workers are expected to augment the demand for washing machines. The growing influence of western lifestyle coupled with continuous technological innovations in the field of home appliance is expected to support product penetration over the forecast period.

Europe PET Film Coated Steel Coil Market By Application

Refrigerators and freezers are expected to hold over 30% share in PET film coated steel coil market for home appliances up to 2025. Availability of energy-efficient refrigerators and widening base of nuclear families is anticipated to increase the product demand. Government’s initiatives for electrification of rural areas coupled with flexible finance schemes available in market for purchase of consumer durable items will further provide lucrative opportunities for industry participants. The soaring temperature will also play critical role in fuelling the demand for refrigerators and freezers over the forecast timeline.

Asia Pacific PET Film Coated Steel Coil Market By Country

Asia Pacific led by China, India and Japan holds the largest share in PET film coated steel coil market for home appliances accounting for over 40% up to 2025. Factors such as rapid urbanization, rising disposable income and improved standard of living have contributed to the growth of impelling market. The growing popularity of smart home appliance will further propel the market growth as consumers are experimenting with latest technology available in the market. Factors such as growing residential real estate market, digitalisation and economic recovery in emerging markets including China, India and Japan, are expected to boost the demand for home appliances.

The Middle East and Africa market are expected to register over 7% CAGR up to 2025. The rising disposable income and low possession rate of appliances in the region will drive the demand for white goods, propelling the demand for the home appliances PET film coated steel coil market. E-commerce is expected to accelerate the demand for home appliances as it is becoming a fastest-growing retail channel due to increased connectivity and adoption of digital lifestyle by consumers. Moreover, rising production activities in the Middle East owing to rapid industrialization and benefits of one-belt and one-route will provide lucrative opportunities for manufacturers over the forecast time frame.

Global PET Film Coated Steel Coil Market Share

Global PET film coated steel coil market share for home appliances is highly competitive owing to the presence of dominating players such as

  • Acerinox S.A
  • Nippon Steel & Sumitomo Metal Corporation (NSSMC)
  • ArcelorMittal
  • Uttam Galva Steel Limited
  • JSW Steel

The other notable industry participants include Yieh Corp, Kolor Metal, American Nickeloid Company, Chongqing Younson Metal Products Co. Ltd, and Boxing County Fuhong New Materials Co, Ltd. Strategic mergers & acquisitions, production capacity expansion, new product development, and supply chain agreements are among the key strategies adopted by major industry players. For instance, in 2018, Nippon announced the acquisition of Ovaco AB, a Swedish manufacturer of steel products. This acquisition has enabled the company to enhance its presence in Europe.


Industry Background

PET film steel coils are gaining huge recognition among home appliance manufacturers owing to several advantages associated with it including affordability and superior mechanical and chemical property. The market is highly dependent on steel and polymer industry. Price volatility in these industries greatly influence the prices of PET coated steel coils. Further, varying legislation, shifting consumer preferences, demand & supply imbalance, and volatile pricing scenario, will bring about fundamental change in the industry. Application of PET film on steel coil provides numerous advantages such as water resistivity, high durability and corrosion resistance. Also, improved product life cycle and low cost are the key factors supporting the demand for PET film coated steel coil.

Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

The overall PET film coated steel coil market acquired a revenue share of 500 kilo tons in 2018.

As per estimates, PET film coated steel coil industry would account a crcr of 7% through 2025.

Increasing demand for home appliances, consumer shift towards recyclable and eco-friendly polymers, and the demand for energy efficiency is likely to drive the adoption of PET film coated steel coil.

The complicated welding operations associated with PET coated metals and the limited availability of an adequately skilled labor that can address fluctuating consumer demand, are likely to hamper industry growth.

Freezers and refrigerators segment is expected to account for a 30% share of the overall industry size owing to the growing demand for energy-efficient home appliances.

Rapid urbanization, increasing disposable income levels, and improving living standards are expected to foster the demand for home appliances, triggering industry growth in the region.

PET Film Coated Steel Coil Market Scope

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Premium Report Details

  • Base Year: 2018
  • Companies covered: 43
  • Tables & Figures: 257
  • Countries covered: 27
  • Pages: 275
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