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Outdoor TV Market Trends

Report ID: GMI8538
Published Date: Mar 2024
Report Format: PDF

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Outdoor TV Market Trends

There are several trends such as, Outdoor TVs are increasingly being equipped with smart features like voice control, streaming applications, built-in Wi-Fi, and connection with home automation systems. Even in outdoor recreation areas, consumers want easy access to online material and seamless communication. Also, usage of outdoor televisions (TVs) with higher resolution displays, like Ultra-High Definition (UHD) and 4K resolution. Customers anticipate improved picture quality and clarity for an immersive watching experience from outdoor TVs as more 4K material is made available by content creators and streaming services. For example, Samsung the Terrace series which provides QLED definition even in direct sunlight. Immersive audio experiences are essential for outdoor entertainment setups.

Additionally, outdoor TVs are now being integrated with enhanced audio solutions, such as built-in speakers, soundbars, or compatibility with external audio systems, to deliver high-quality sound performance in outdoor environments. Outdoor TVs are increasingly equipped with smart features and connectivity options, allowing users to access streaming services, internet content, and apps directly from their outdoor entertainment areas. Wi-Fi connectivity, Bluetooth, and compatibility with smart home ecosystems are becoming standard features in outdoor TV models.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for outdoor TV was valued around USD 350 million in 2023 and is estimated to register a CAGR of over 10.4% between 2024 & 2032, as it has brighter backlighting and higher durability and can withstand fluctuating weather conditions as compared to standard 4K TV.

LED technology segment accounted for about USD 165 million in 2023 and expected to reach USD 438.50 million by 2032, as it is more cost effective than OLED and is readily available.

North America industry generated USD 147 million in 2023 and expected to reach USD 387.53 million by 2032, driven by a high quality of living, a culture of outdoor living and socializing, and mild temperatures in many parts of the region.

Aqualite TV, Cinios Evervue USA Inc, Element Electronics, Furrion Aurora, LG Electronics, Luxurite UK Ltd., Mirage Vision, Peerless AV, Samsung Electronics, Sealoc, Seura, SkyVue, SunBrite TV are some of the major industry contenders.