Online Powersports Market Analysis

Online Powersports Market Analysis

Heavyweight motorcycles segment is projected to account for 38.5% of the online powersports market share by 2032. The growing demand for heavyweight motorcycles can be attributed to their huge storage capacities that enable riders to carry heavy loads and equipment. Leading industry players are thus enhancing customer access to rental adventure bikes by expanding their geographic footprint. For example, in November 2022, Polaris Adventures announced its expansion in New Zealand with the establishment of a new Indian Motorcycle rental store. It also opened an Outfitter location in Mexico to boost access to world-class powersports vehicles. The increasing focus of several companies on offering membership programs for building robust online presence will also drive the industry statistics.

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North America online powersports market is estimated to amass USD 6.4 billion by 2032 due to the increasing expansion of the e-commerce sector in the U.S., and Canada. The early espousal of digital alternatives to conventional businesses including online shopping can be attributed to the rapid penetration of smartphones and robust internet infrastructure developments. In the U.S. alone, the penetration of internet users witnessed a 92% growth, reaching over 307 million users in 2022. The solid demand for online merchandising and the presence of leading automotive giants foraying into the digital space will garner the regional growth.