Heavyweight Motorcycles Market Size - By Displacement Type (600-900cc, 900-1,200cc, above 1,200cc), Type (Cruiser, Bagger, Touring, Others), Growth Opportunities, Regional Insights & Global Forecast, 2023 - 2032

Heavyweight Motorcycles Market Size

Heavyweight Motorcycles Market size was valued at USD 22.2 billion in 2022 and is estimated to register a CAGR of 6.2% between 2023 and 2032, due to the rising demand for heavyweight motorcycles in various sports & cruising events. Companies including KTM, Ducati, and Honda as well as industry associations are organizing motorcycle racing events in the region, which is contributing to the rise in bike sales. For instance, in January 2022, the American Historic Racing Motorcycle Association organized the Classic MotoFest at the Daytona International Speedway; the event was sponsored by various motorcycle companies such as Honda, Kawasaki, Suzuki, and Yamaha.
 

The growing preference for leisure & adventure activities is propelling the heavyweight motorcycles market growth as consumers are seeking vehicles that provide both performance and experiential value. Heavyweight motorcycles offer power, comfort, and capabilities required for long-distance travel and off-road adventures, thereby aligning with the desire for unique & exciting experiences. This trend has led manufacturers to develop models that can cater to these preferences, thereby driving product demand and expanding the market for adventurous motorcycle enthusiasts.
 

The heavyweight motorcycles market is facing challenges due to the increase in safety concerns and environmental impacts. Safety apprehensions arise from considerable power and substantial weight of these motorcycles, thereby potentially deterring less experienced riders. The increased emphasis on environmental impacts is also leading to the rising focus on fuel consumption and the emissions of heavyweight models. As sustainability becomes more crucial, the negative perceptions regarding the ecological footprint of these motorcycles might affect consumer preferences, leading to a potential slowdown in market growth.
 

COVID-19 Impact

The COVID-19 pandemic had significant impacts on the heavyweight motorcycles market. Lockdowns and restrictions temporarily disrupted production, supply chains, and dealership operations, leading to decreased sales and postponed launches. Economic uncertainties and the reduction in consumer spending affected luxury purchases such as heavyweight motorcycles. The restrictions on events & gatherings also impacted motorcycle shows & launches as well as group rides. The market, however, demonstrated resilience as some enthusiasts turned to motorcycling as a recreational & socially distanced activity, which helped in mitigating some of the negative effects of the pandemic.
 

Heavyweight Motorcycles Market Trends

The heavyweight motorcycles industry growth is being propelled by high-displacement adventure motorcycles. These models, characterized by powerful engines and advanced features, cater to those enthusiasts seeking versatile rides for both on-road & off-road experiences. For instance, in July 2023, Benelli introduced TRK 700 and the higher TRK 700X versions in the European market; the company positioned the models as competitors to the Yamaha Tenere 700, the KTM 790 Adventure, and the Aprilia Tuareg 660. Both versions are priced at USD 8,138.8. As riders embrace longer journeys and varied terrains, the market for high-displacement adventure motorcycles is expanding, contributing to the market demand.
 

Heavyweight Motorcycles Market Analysis

The cruiser segment accounted for 30% of the heavyweight motorcycle market share in 2022. The rising popularity of the newly launched cruiser motorcycles can be attributed to the fusion of iconic aesthetics and a comfortable riding position. For instance, in April 2023, Harley-Davidson India unveiled the 2023 Fat Bob 114 for the Indian market; the motorcycle accounted for a starting ex-showroom price of USD 26,069.4. This latest iteration of the Fat Bob 114 was offered in a sole variant and presented in three distinct colors.
 

Notably, the pricing of the motorcycle varies based on the chosen paint theme. Moreover, the laid-back & ergonomic riding posture of cruisers ensures enhanced comfort during extended rides, thereby catering to those prioritizing a relaxed & enjoyable journey. This combination of style & comfort propels the enduring allure of cruiser motorcycles.
 

The 600cc segment recorded more than 58% of the heavyweight motorcycle market share in 2022. The blend of performance & accessibility will drive the appeal of 600cc motorcycles in the market. These bikes, positioned as versatile options, offer a balanced power-to-weight ratio, making them suitable for both skilled & new riders. This accessibility to various skill levels contributes to a wider customer base. Their performance capabilities also strike a balance between urban commuting and highway cruising, thereby adding to product allure for the enthusiasts seeking a well-rounded riding experience.
 

Asia Pacific heavyweight motorcycles market held over 30% of revenue share in 2022. Economic growth in countries including India, China, and other Southeast Asian nations strengthened the market by expanding the purchasing power of the middle class population. This augmented the affordability of premium motorcycles for a broader range of individuals, who are aligning with the changing lifestyles marked by urbanization and a desire for recreational activities. As urban environments become more congested, individuals will seek efficient & enjoyable ways to navigate, further driving the demand for heavyweight motorcycles that offer both convenience & leisure, propelling market size.
 

Heavyweight Motorcycles Market Share

The major companies operating in the heavyweight motorcycles market include;

• Honda
• Harley Davidson
• BMW
• Kawasaki
• Triumph
• Ducati
• Polaris.

The competitive landscape of the market comprises various manufacturers offering diverse models as well as catering to the distinct riding preferences & styles.
 

Heavyweight Motorcycles Industry News:

• In November 2021, Honda launched the new 2022 CB150X sports adventurous crossover motorcycle in Indonesia. The motorcycle has a ground clearance of 180 mm to tackle bumps, ditches, and holes. The main features of the bike include high & wide tapered handlebars, an upright & comfortable riding position, aerodynamic windshield, and dual purpose tires.
   

This heavyweight motorcycles market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD million) and shipment (units) from 2018 to 2032, for the following segments:

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Market, By Displacement Type

• 600-900cc
• 900-1,200cc
• Above 1,200cc

Market, By Type

• Cruiser
• Bagger
• Touring
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Sweden
  • Denmark
  • Norway
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Singapore 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa