North America Fruit Snacks Market Size

North America Fruit Snacks Market Size

North America Fruit Snacks Market size exceeded USD 1.3 Billion in 2019 and is estimated to grow at over 3.6% CAGR between 2020 and 2026. Increasing consumption of snacks along with shifting trends towards highly nutritious products will drive the North America fruit snacks business.

Positive outlook for the snacking industry along with by increasing consumer awareness regarding health benefits is propelling the North America fruit snacks industry. Fruit snacks account for over 2% of the regional snacking industry in 2019.  Prevalence of health ailments such as obesity, diabetes, and high blood pressure has shifted the consumer focus on natural and highly nutritious products, thereby generating new growth opportunities for fruit snack manufacturers.
 

The surge in organic food category along with the increasing count of new entrants across the U.S. and Canada fruit snacks business will drive industry expansion. As per Organic Trade Association, the U.S. organic sales were over USD 55 Billion in 2019, and is among the fastest growing sectors in the country. Also, over 40% of the organic food market came from the sales of fruits & vegetables in 2019. Increasing consumer focus to maintain fitness and regulate body weight has enhanced the usage of natural food products in several items, propelling the North America fruit snacks market.
 

Favorable regulations and guidelines pertaining to increase the daily nutrient intake coupled with highly nutritious and varied taste of fruit snacks is escalating the business development. Fruits contain essential nutrients such as vitamins, potassium, magnesium, and fiber which mitigates the risk of cardiovascular diseases, high blood pressure, and obesity. Moreover, technological advancements in fruit processing industry to reduce the loss the nutrients is likely to drive the market outlook over the forecast timeframe.