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North America Fruit Snacks Market Size By Type (Hot Extruded [Extruded Fruit Strips, Fruit Twists, Fruit Straws, Fruit Bits, Fruit Shapes, Fruit Sandwiches], Cold Pressed Bars And Strips), By Fruit Family (Apple, Mango, Banana, Pear, Pineapple, Berry, Mixed, Strawberry, Blueberry, Raspberry, Others), By Distribution Channel (Mainstream Stores, Specialist Stores, Online Retailers, Wholesale Club Stores, Others), Country Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI4863
  • Published Date: Nov 2020
  • Report Format: PDF

North America Fruit Snacks Market Size

North America Fruit Snacks Market size exceeded USD 1.3 Billion in 2019 and is estimated to grow at over 3.6% CAGR between 2020 and 2026. Increasing consumption of snacks along with shifting trends towards highly nutritious products will drive the North America fruit snacks business.

North America Fruit Snacks Market

Positive outlook for the snacking industry along with by increasing consumer awareness regarding health benefits is propelling the North America fruit snacks industry. Fruit snacks account for over 2% of the regional snacking industry in 2019.  Prevalence of health ailments such as obesity, diabetes, and high blood pressure has shifted the consumer focus on natural and highly nutritious products, thereby generating new growth opportunities for fruit snack manufacturers.

The surge in organic food category along with the increasing count of new entrants across the U.S. and Canada fruit snacks business will drive industry expansion. As per Organic Trade Association, the U.S. organic sales were over USD 55 Billion in 2019, and is among the fastest growing sectors in the country. Also, over 40% of the organic food market came from the sales of fruits & vegetables in 2019. Increasing consumer focus to maintain fitness and regulate body weight has enhanced the usage of natural food products in several items, propelling the North America fruit snacks market.

Favorable regulations and guidelines pertaining to increase the daily nutrient intake coupled with highly nutritious and varied taste of fruit snacks is escalating the business development. Fruits contain essential nutrients such as vitamins, potassium, magnesium, and fiber which mitigates the risk of cardiovascular diseases, high blood pressure, and obesity. Moreover, technological advancements in fruit processing industry to reduce the loss the nutrients is likely to drive the market outlook over the forecast timeframe.

North America Fruit Snacks Market Analysis

Hot Extruded Fruit Snacks Market

The hot extruded type segment is anticipated to hold a substantial share in 2019, exceeding USD 1.1 billion in the North America fruit snacks market. Hot extruded segment offers product types such as extruded fruit strips, fruit twists, fruit straws fruit bits, fruit shapes, and fruit sandwiches. Growing popularity of hot extruded fruit snack products owing to benefits such as balanced filling of fruit juices and fruit purees, and requirement of shorter preparation time. Moreover, fruit snack manufacturer prefers hot extruded type due to their ability to produce puffy, crisp, and crunchy textures in fruit snack products.

Cold pressed bars and strips segment will grow at a CAGR over 4%between 2020 to 2026, owing to its application for production fruit snacks into bars or strips. The cold pressed bars and strips allow products to have a soft bite, smooth texture, tender mouthfeel, and also enable fruit snacks to resemble taste like consuming real fruit. Cold pressing method results in zero heat, minimal oxidization, and the highest integrity of the phytonutrients and vitamins in fruit snacks products.

North America Fruit Snacks Market

The mixed fruit family segment registered sales over USD 350 million in 2019. The segment is dominated by mixed fruit bars and mixed berry fruit snacks. Varied tastes provided by mixing two different fruits accompanied by consumer preference for new flavor mixes is among the key factors driving the segment share. New product launches with different fruit mixes along with attractive branding is likely to propel the industry expansion.

Apple based fruit snacks is expected to witness noteworthy growth in the North America fruit snacks market owing to its superior nutritional value along with low calorie and sodium content. Additional health benefits including balancing of blood sugar levels, reduced risk of cancer, and a rich source of dietary fiber will boost the demand for apple flavored snacks in the market. Apple flavor snacks provides nutritional benefits without compromising on texture and taste, hence are gaining traction among all the age groups.

The mainstream stores segment is anticipated to hold a share over 65% in the North America fruit snacks by 2026, owing to the presence of an organized value chain, convenience, and easy accessibility to a range of items under one roof.  Key players including Walmart, Tesco, Loblaw Companies Limited, Metro Inc., Kroger, Albertsons, Sobeys Inc., Whole Foods Market, etc., have a strong foothold in the distribution of fruit snacks products. The increasing count of modern retail outlets including supermarkets and hypermarkets in the U.S. and Canada will boost the mainstream distribution channel segment statistics.

The online distribution network will emerge as the fastest-growing segment in the North America fruit snacks market. The share of online stores has increased in developed economies owing to busier lifestyles, cost-effectiveness, better discounts, and quick accessibility. The increased popularity of online sales channels has created potential opportunities for enhancing the fruit snacks sales through leading online retailers including Amazon, Walmart, Kroger, Real Canadian Superstore, Desert cart, Natural Direct Canada, The Gluten Free Shoppe, and Dollarama.

The U.S. accounted for majority share in the North America fruit snacks market in 2019. The increasing inclination of millennials towards convenience foods that have a high nutritional portfolio will drive product adoption in the U.S. High consumer spending on snacks is among the key factors supporting the market demand. For instance, according to Agriculture and Agri-Food Canada, 94% of consumers in the U.S. consume snacks at least once a day and 50% of consumers are likely to snack 2 to 3 times.

North America Fruit Snacks Market Share

North America fruit snacks market share is moderately fragmented owing to the presence of large number of regional manufacturers. Some of the key manufacturers offering fruit snacks products in North America region include:

  • Kellogg’s
  • Promotion in Motion
  • Welch's
  • General Mills
  • Mount Franklin Foods
  • SunOpta
  • Kind LLC

That's it Nutrition, and Crunchies Natural Food. Technology upgradation, product quality & innovation, expansion of product line, distribution, technical expertise, performance, outcome results, price, and global presence are the key strategies adopted by the industry participants

In July 2018, Welch launched its new product Superfruit Mix, marketed under gluten-free and fat-free snacking category to enhance their segment revenue.

The North America Fruit Snacks market research report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Kilo Tons) and revenue (USD Million) from 2015 to 2026, for the following segments:

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By Type

  • Hot Extruded
    • Extruded Fruit Strips
    • Fruit Twists
    • Fruit Straws
    • Fruit Bits
    • Fruit Shapes
    • Fruit Sandwiches
  • Cold Pressed Bars And Strips

By Fruit Family

  • Apple
  • Mango
  • Banana
  • Pineapple
  • Berry
    • Strawberry
    • Blueberry
    • Raspberry
    • Others
  • Mixed
  • Others

By Distribution Channel

  • Mainstream stores
  • Specialist stores
  • Online retailers
  • Wholesale Club Stores
  • Others


Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

Valued at over USD 1.3 billion in 2019, North America market for fruit and snacks will record a healthy 3.6% CAGR through 2026 with increasing penchant for nutritious products available.

North America market for hot extruded fruit snacks was pegged at over USD 1.1 billion in 2019 and will grow owing to high consumption of products like fruit twists, fruit strips and many others.

Fruit snacks market value in North America from mixed fruit segment was more than USD 350 million in 2019 and will expand owing to the launch of various fruit mixes and strong branding by producers.

Mainstream stores as a distribution channel will account for over 65% of North America fruit snacks industry by 2026 with robust value chain, convenience and easier accessibility to a wide product range.

North America Fruit Snacks Market Scope

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 16
  • Tables & Figures: 138
  • Countries covered: 2
  • Pages: 170
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