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The North America electric zero turn mower industry is consolidated with the top five manufacturers holding more than half of the market. The industry is still under development and comprises a limited number of product manufacturers. Some of the key strategic initiatives undertaken by these manufacturers include product launches, strategic partnerships, and geographical expansion.
Manufacturers are developing advanced solutions for high-performance in electric zero turn mowers to strengthen their market position. For instance, in July 2018, Greenworks launched two battery-powered zero turn radium mowers, which include the Lithium Z 82V GZ 60R and the 82V GZ 48S. The new model reflects a higher battery performance with more power output. The strategic aim of this initiative is to limit the usage of gas-powered equipment for lawn mowing. Many zero turn mower manufacturers are also focusing on offering aftermarket products to customers across the region.
Some of the key players in electric zero turn mower market in North America are :