North America Electric Zero Turn Mower Market Analysis

North America Electric Zero Turn Mower Market Analysis

In 2020, non-residential application segment generated more than USD 350 million revenue in North America electric zero turn mowers market owing to growing product usage in golf courses, public parks, playgrounds, etc. The product features low maintenance compared to other lawn mowers along with excellent maneuverability, making it an ideal choice for commercial mowing activities. Moreover, the government support to maintain recreation infrastructures across North America may pave way for the mowing equipment industry growth.

The playgrounds application is set to capture around 95% of the non-residential electric zero turn mowers market share in North America by 2027 propelled by an increasing number of playgrounds and public parks across the region. Furthermore, the U.S has no limits on the number of parks or playgrounds across different regions. As a general rule, a U.S. city should provide at least an acre of Playgrounds/public park per 100 population coupled with another one acre of regional or city park at the outskirt of the city for recreational purposes.
 

The North America lawn maintenance market is largely dominated by small diesel and gasoline-powered equipment that include lawnmowers, chainsaws, string trimmers, and stump grinders, among others. This gasoline-powered equipment is a source of high levels of emissions including hazardous air pollutants, carbon dioxide, and criteria pollutants.
 

Landscapers using these types of equipment are exposed to elevated air pollution caused by several particulate and gaseous compounds. Therefore, considering the increasing pollution from such engines, various governments have implemented emission standards for small engines. For instance, in January 2020, the EPA, the Department of Justice, and the California Air Resources Board imposed a penalty of USD 20 million on Kohler Co. over engine emissions. Strict guidelines on emission control in the lawn & gardening equipment segment are augmenting the regional market expansion.
 

The U.S. electric zero turn mower market is predicted to generate above USD 750 million revenue by 2027. The U.S. has approximately 40% of the land area covered with grass across residential areas, propelling the need for lawn mowing equipment in the country. However, increasing focus on curbing carbon emissions from the sector may enhance the usage of electric-powered lawn mowers in the country. Increasing focus on managing turfgrass along with prospering landscaping activities in the region will drive industry development.