Nail Salon Market Analysis

Nail Salon Market Analysis

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Based on service, the nail salon market is segmented into manicure, pedicure, nail art & design, nail extension and others. The manicure segment is expected to grow at a CAGR of over 6.3% through 2032. The increasing focus on personal grooming and appearance has led to a higher demand for manicure services as people desire well-maintained and stylish nails. Secondly, the emergence of nail art and innovative manicure techniques has attracted a wider audience including younger demographics. Additionally, the growing trend of nail care as a form of self-care and relaxation further propels the demand for manicure services in salons. These factors are projected to fuel the manicure segment growth in the coming years.
 

Based on end use, the nail salon market is bifurcated into men and women. The women segment was valued at over USD 7 billion in 2022. The increasing empowerment of women and changing societal norms have led to a greater emphasis on self-expression through personal grooming including nail art & manicures. The rising disposable income among women has also expanded their spending capacity on discretionary services including nail salon treatments. As a result, the women segment is projected to witness growth during the forecast period.
 

North America held a dominant market share of over 35% in 2022. The region is known for its innovative nail art and nail care techniques. Gel nails, acrylics, and elaborate nail designs are popular trends. Nail salons in North America also offer a wide range of services, and there is a growing demand for eco-friendly & non-toxic nail products. These factors are expected to further drive market growth in the region during the projected period.