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The nail polish industry is moderately fragmented with several regional players across the globe. In 2023, dominant market players, including Shiseido Co., Ltd., Coty, Inc., L’Oreal Group, Unilever Group, Revlon, Estee Lauder, Procter & Gamble, and LVMH. These companies often leverage their existing distribution networks and resources to penetrate the market. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence.
Major players operating in the nail polish industry are: