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Nail Polish Market Analysis

Report ID: GMI8632
Published Date: Mar 2024
Report Format: PDF

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Nail Polish Market Analysis

Nail Polish Market Size, By Product Type, 2021 – 2032 (USD Billion)

Based on the product type, the market is segmented into regular, gel, acrylic, Polygel, dip powder, among others. In 2023, the acrylic segment accounted for revenue of around USD 3.5 Billion in the year 2023 and is expected to reach USD 6.2 billion by 2032. Beauty salons and nail spas offering acrylic nail services play a significant role in driving demand for acrylic nail polish. As more salons incorporate acrylic nail enhancements into their service offerings, consumers have easier access to these treatments, leading to increased adoption. Acrylic nail polish offers ample opportunities for customization and personalization, allowing individuals to express their unique style and preferences, which in turn drives business landscape.

Nail Polish Market Revenue Share, By Consumer Group, (2023)

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Based on consumer group the nail polish market is segmented into men, women, and kids. In 2023, the women segment emerged as the dominant, commanding a market share of around 88% and expected to reach 89% by 2032. Nail polish is often considered a fashion accessory and a way to express personal style. Trends in nail art such as French tips & twists, gradient nails, animal print, and color preferences influence consumer demand, with new shades and designs continually emerging in the market, thus it drives business development.

North America Nail Polish Market Size, 2021 – 2032, (USD Billion)

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The North America nail polish market is expected to reach for revenue of around USD 5.4 Billion by 2032. The market has benefited from the growing emphasis on self-care and wellness among consumers in North America. Many people view nail care and manicures as a form of self-expression and relaxation, leading to increased demand for nail polish products and nail salon services.

The market experiences seasonal and holiday-driven demand spikes, with consumers in North America seeking specific colors and themes to celebrate occasions such as Halloween, Christmas, Valentine's Day, and summer vacations. Nail polish brands capitalize on these trends by releasing limited-edition collections and themed nail polish sets.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

Nail polish market size was USD 9.5 billion in 2023 and is expected to register 6.2% CAGR from 2024-2032 owing to the rising beauty influencers on social media platforms like Instagram, TikTok, and Pinterest worldwide.

The acrylic segment recorded USD 3.5 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to beauty salons and nail spas offering acrylic nail services.

North America nail polish industry held 33% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to growing emphasis on self-care and wellness among consumers in the region.

China Glaze, Coty, Inc., Deborah Lippmann, Essie, Estee Lauder, ILNP, L’Oreal Group, LVMH, OPI Infinite Shine, Orly, Procter & Gamble, Revlon, Sally Hansen, Shiseido Co., Ltd., and Unilever Group, are some of the major nail polish companies worldwide.