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Premium Report Details
Base Year: 2023
Companies covered: 23
Tables & Figures: 528
Countries covered: 21
Pages: 300
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Mobility as a Service (MaaS) Market
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Mobility as a Service Market Analysis
Based on service, the ride hailing segment accounted for 37% of the market share in 2023, due to its convenience and cost-effective transportation solutions. With the growing urbanization, consumers are seeking efficient alternatives to traditional transport. Ride-hailing services offer flexibility, real-time accessibility, and seamless integration into MaaS platforms. The evolving preference for shared mobility and the emphasis on sustainability will boost the expansion of the ride hailing segment within the broader MaaS landscape, addressing the dynamic mobility needs of contemporary urban population.
Based on application platform, the android segment held around 70% of the mobility as a service market share in 2023, owing to the extensive use of android smartphones. Android's user-friendly interface, extensive app ecosystem, and compatibility with MaaS applications make it a preferred platform for accessing and utilizing mobility services.
As MaaS is evolving, the Android segment is expected to witness increased adoption, providing users with seamless and diverse options for planning, booking, and managing their multimodal transportation needs. For instance, in October 2023, Namma Yatri launched the 'Purple Rides' initiative, through its auto-hailing app. It aims to enhance mobility for individuals with disabilities by enabling drivers with disability-friendly services.
Europe mobility as a service market share was over 38% in 2023 and is poised to reach USD 233 billion by 2032, attributed to robust urban planning, efficient public transportation networks, and a strong emphasis on sustainability. The region's supportive regulatory environment and technological infrastructure foster the integration of diverse mobility services into unified platforms. With a growing preference for seamless, multimodal transportation options, Europe anticipates increased MaaS adoption. This will offer commuters comprehensive and convenient solutions for their mobility needs, further driving market expansion.