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Mobility as a Service (MaaS) Market Analysis

Report ID: GMI6719
Published Date: Sep 2023
Report Format: PDF

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Mobility as a Service Market Analysis

Mobility as a Service (MaaS) Market Size, By Service, 2022-2032 (USD Billion)

Based on service, the ride hailing segment accounted for 37% of the market share in 2023, due to its convenience and cost-effective transportation solutions. With the growing urbanization, consumers are seeking efficient alternatives to traditional transport. Ride-hailing services offer flexibility, real-time accessibility, and seamless integration into MaaS platforms. The evolving preference for shared mobility and the emphasis on sustainability will boost the expansion of the ride hailing segment within the broader MaaS landscape, addressing the dynamic mobility needs of contemporary urban population.

Mobility as a Service (MaaS) Market Share, By Application Platform, 2023

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Based on application platform, the android segment held around 70% of the mobility as a service market share in 2023, owing to the extensive use of android smartphones. Android's user-friendly interface, extensive app ecosystem, and compatibility with MaaS applications make it a preferred platform for accessing and utilizing mobility services.

As MaaS is evolving, the Android segment is expected to witness increased adoption, providing users with seamless and diverse options for planning, booking, and managing their multimodal transportation needs. For instance, in October 2023, Namma Yatri launched the 'Purple Rides' initiative, through its auto-hailing app. It aims to enhance mobility for individuals with disabilities by enabling drivers with disability-friendly services.

Europe Mobility as a Service (MaaS) Market Size, 2022-2032 (USD Billion)

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Europe mobility as a service market share was over 38% in 2023 and is poised to reach USD 233 billion by 2032, attributed to robust urban planning, efficient public transportation networks, and a strong emphasis on sustainability. The region's supportive regulatory environment and technological infrastructure foster the integration of diverse mobility services into unified platforms. With a growing preference for seamless, multimodal transportation options, Europe anticipates increased MaaS adoption. This will offer commuters comprehensive and convenient solutions for their mobility needs, further driving market expansion.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of mobility as a service reached USD 678.1 billion in 2023 and is set to grow at 11.6% CAGR from 2024 to 2032, owing to the proliferation of smartphones and advanced transportation apps.

bThe Android segment held around 70% revenue share in 2023 and is pivotal in propelling the market growth as Android-based platforms offer a robust and versatile ecosystem for developing mobility as a service application, enabling seamless integration of various transportation services & functionalities.

Europe held a dominant market share of over 38% in 2023 and will surpass USD 233 billion by 2032, backed by the rapid urbanization and population growth in major cities, leading to increased traffic congestion & pollution.

MOBIKO, Europcar, Curb Mobility, Uber Technologies Inc., HERTZ SYSTEM, INC., Beijing Xiaoju Technology Co., Ltd., Lyft, Inc. (U.S.), Careem, and movmi Shared Transportation Services Inc.