Maternity Apparel Market Analysis

Maternity Apparel Market Analysis

On the product basis, the maternity apparel industry is segmented into maternity tops, maternity bottoms, maternity outerwear, maternity intimates, and maternity sleepwear. In 2023, maternity tops led the market, accounting share of around 39% in the year 2023 and expected to reach around 40% by 2032. Maternity tops are designed to accommodate the growing belly and changing body shape of pregnant women while providing comfort. They often feature stretchy fabrics, adjustable features, and roomy cuts, allowing expecting mothers to feel comfortable and at ease throughout their pregnancy. Modern maternity tops come in a variety of stylish designs, colors, and patterns, reflecting current fashion trends. They are tailored to offer pregnant women a wide range of options to express their personal style during pregnancy, whether it's casual, formal, or trendy.
 

On a material basis, the market is segmented into cotton, polyester, spandex, modal, among others. In 2023, cotton emerged as the leading force in the maternity apparel industry, accounting for revenue of over USD 2.3 Billion in 2023 and expected to reach around 3.2 billion by 2032. Pregnant women are increasingly selecting cotton maternity clothing due to its softness, breathability, and hypoallergenic features, making it an excellent choice for their pregnancy wardrobe. Cotton pregnant clothing is becoming increasingly popular due to its remarkable moisture-wicking characteristics. Cotton fabric is known for its capacity to absorb perspiration, keeping pregnant women cool and dry, particularly in hotter climes. This trait improves comfort and overall well-being throughout pregnancy, which is why pregnant moms prefer cotton maternity apparel.
 

In 2023, North America held the greatest revenue share, accounting for around 32% of the maternity apparel market. This region is expected to increase significantly during the projected period, owing to factors such as increasing influence on social media platforms. Furthermore, the presence of well-known brands such as Seraphine and Thyme Maternity, which cater to the needs of pregnant women, helps to drive market growth. The increase in demand for plus sizes in formal wear within the outerwear area has a substantial impact on this growth trajectory.