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Maternity Apparel Market - By Product Type (Maternity Tops, Maternity Bottoms, Maternity Outerwear, Maternity Intimates, Maternity sleepwear), By Material (Cotton, Polyester, Spandex, Modal), By Price, By Distribution Channel, Forecast 2024 – 2032

  • Report ID: GMI8537
  • Published Date: Mar 2024
  • Report Format: PDF

Maternity Apparel Market Size

Maternity Apparel Market was valued at over USD 6 Billion in 2023 and is estimated to register a CAGR of over 3.4% between 2024 & 2032. The increased emphasis on pregnancy fashion, as well as the expanding number of pregnant working women in developing and emerging countries, are driving expansion. There is a growing awareness and acceptance of maternity fashion, encouraging expecting mothers to invest in beautiful and comfortable clothing alternatives that accommodate their changing bodies. As societal attitudes regarding pregnancy shift, more women are embracing maternity clothing to express their style and maintain confidence while pregnant.

Maternity Apparel Market

Moreover, maternity apparel industries are progressively delivering attractive and useful designs to meet the different tastes and lifestyles of pregnant women. From trendy pregnant jeans and athleisure-inspired activewear to flexible dresses and tops with discreet nursing features, stylish and functional maternity clothing alternatives are driving market development.

The maternity apparel market is characterized by cyclical and seasonal demand patterns, with spring and summer being the most popular seasons for sales. Manufacturers and merchants may face difficulties in effectively managing inventory levels and forecasting demand, resulting in sales and profitability swings.

Furthermore, expectant mothers may choose non-maternity alternatives, such as oversized or stretchy clothing from regular fashion outlets, as a more affordable alternative to specific maternity gear. The introduction of trendy and functional non-maternity solutions may represent a competitive challenge to the maternity wear sector, particularly in price-sensitive areas.

Maternity Apparel Market Trends

With an increasing emphasis on body acceptance and inclusivity, maternity clothing designers have expanded their size ranges to accommodate a wide range of body shapes and sizes. Inclusive sizing ensures that pregnant moms of all body types may discover beautiful and comfortable apparel that fits their changing bodies during pregnancy. Expectant women are increasingly looking for maternity clothes that are versatile and last beyond pregnancy. Wrap dresses, flexible leggings, and flowy blouses with discreet nursing options are popular transitional pieces to wear throughout and after pregnancy. These products are cost-effective and extend the life of maternity clothes.

Furthermore, Maternity clothing featuring customizable and changeable elements, such as adjustable waistbands, removable panels, and tie closures, is becoming increasingly popular among expecting mothers. These features enable pregnant women to modify their garments for maximum comfort and fit as their bodies change throughout pregnancy.

Maternity Apparel Market Analysis

Maternity Apparel Market Size, By Product Type, 2021 – 2032 (USD Billion)

On the product basis, the maternity apparel industry is segmented into maternity tops, maternity bottoms, maternity outerwear, maternity intimates, and maternity sleepwear. In 2023, maternity tops led the market, accounting share of around 39% in the year 2023 and expected to reach around 40% by 2032. Maternity tops are designed to accommodate the growing belly and changing body shape of pregnant women while providing comfort. They often feature stretchy fabrics, adjustable features, and roomy cuts, allowing expecting mothers to feel comfortable and at ease throughout their pregnancy. Modern maternity tops come in a variety of stylish designs, colors, and patterns, reflecting current fashion trends. They are tailored to offer pregnant women a wide range of options to express their personal style during pregnancy, whether it's casual, formal, or trendy.

Maternity Apparel Market Revenue Share, By Material, (2023)

On a material basis, the market is segmented into cotton, polyester, spandex, modal, among others. In 2023, cotton emerged as the leading force in the maternity apparel industry, accounting for revenue of over USD 2.3 Billion in 2023 and expected to reach around 3.2 billion by 2032. Pregnant women are increasingly selecting cotton maternity clothing due to its softness, breathability, and hypoallergenic features, making it an excellent choice for their pregnancy wardrobe. Cotton pregnant clothing is becoming increasingly popular due to its remarkable moisture-wicking characteristics. Cotton fabric is known for its capacity to absorb perspiration, keeping pregnant women cool and dry, particularly in hotter climes. This trait improves comfort and overall well-being throughout pregnancy, which is why pregnant moms prefer cotton maternity apparel.

North America Maternity Apparel Market Size, 2021 – 2032, (USD Billion)

In 2023, North America held the greatest revenue share, accounting for around 32% of the maternity apparel market. This region is expected to increase significantly during the projected period, owing to factors such as increasing influence on social media platforms. Furthermore, the presence of well-known brands such as Seraphine and Thyme Maternity, which cater to the needs of pregnant women, helps to drive market growth. The increase in demand for plus sizes in formal wear within the outerwear area has a substantial impact on this growth trajectory.

Maternity Apparel Market Share

Maternity Apparel Market Company Share Analysis, (2023)

Some of the key players profiled in the market report include:

  • Adidas AG
  • ASOS Plc (ASOS Maternity)
  • Boob Design AB
  • Cake Maternity Pty Ltd
  • Gap Inc
  • H&M
  • Hatch Collection LLC
  • Inditex-group
  • Ingrid & Isabel, LLC
  • Isabella Oliver Limited
  • Maternal America, Inc.
  • Maternity Corporation
  • Nike, Inc.
  • Noppies BV
  • Pink Blush Maternity

Maternity Apparel Industry News

  • In April 2023, Bumpsuit, a popular maternity clothing brand favored by celebrities, opened its first temporary retail location at The Grove shopping center in Los Angeles. Established by model Nicole Trunfio in March 2020, the brand's mission is to offer stylish and cozy choices for expectant mothers. Among their recent offerings is the innovative Armadillo Baby Carrier.
  • In May 2023, Destination Maternity introduced its latest Spring/Summer collection exclusively at Walmart, featuring trendy maternity clothing and essential intimates designed for expectant and new mothers. This initiative represented a deliberate strategic adjustment for the brand, operating under the umbrella of parent company Marquee Brands, with the objective of meeting the varied demands of consumers.

The maternity apparel market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, by Product Type

  • Maternity Tops
    • T-shirts
    • Blouses
    • Others (Tunics, etc)
  • Maternity Bottoms
    • Pants
    • leggings
    • Skirts
    • Shorts
  • Maternity Outerwear
    • Jackets
    • Coats
    • Others (Sweaters, etc)
  • Maternity Intimates
    • Nursing bras
    • Lingerie
    • Others (Camisoles, etc)
  • Maternity sleepwear
    • Nightgowns
    • Sleep Shirts
    • Lounge Pants
    • Others (Pajama Sets, robes, etc)

Market, by Material

  • Cotton
  • Polyester
  • Spandex
  • Modal
  • Others

Market, by Price Range

  • Low (Upto $50)
  • Medium ($50 - $100)
  • High (Above $100)

Market, by Distribution Channel

  • Online
    • E-Commerce
    • Company Website
  • Offline
    • Wholesales/Distributors
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Multi-Brand Stores

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for maternity apparel was valued at over USD 6 Billion in 2023 and is estimated to register a CAGR of over 3.4% between 2024 & 2032, driven by the increased emphasis on pregnancy fashion, as well as the expanding number of pregnant working women in developing and emerging countries.

Maternity tops segment accounted for a market share of around 39% in 2023 and is expected to reach around 40% by 2032, as they feature stretchy fabrics, adjustable features, and roomy cuts, allowing expecting mothers to feel comfortable and at ease throughout their pregnancy.

North America market accounted for a revenue share of 32% in 2023 and is set to present lucrative opportunities over 2024 and 2032, owing to increasing influence on social media platforms and the presence of well-known brands such as Seraphine and Thyme Maternity in the region.

Adidas AG, ASOS Plc (ASOS Maternity), Boob Design AB, Cake Maternity Pty Ltd, Gap Inc, H&M, Hatch Collection LLC, Inditex-group, Ingrid & Isabel, LLC, Isabella Oliver Limited, Maternal America, Inc., Maternity Corporation, Nike, Inc. are some of the major industry contenders.

Maternity Apparel Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 255
  • Countries covered: 22
  • Pages: 320
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